Institutional Communications Specialist

CEA

Especialista de Comunicação na C&A atuando em relações públicas e gestão de reputação da marca. Desenvolvimento de conteúdos e gestão de crises em comunicação institucional.

Posted 7/20/2026full-timeBarueri • BrasilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Corporate Communications and Public Relations, with a strong focus on crisis management, reputation building, and strategic messaging. Proven ability to collaborate across teams and produce high-quality executive content tailored to diverse audiences.

Highest-signal resume keywords

Corporate CommunicationsPublic RelationsCrisis ManagementStrategic MessagingReputation Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Writing SkillsStorytellingContent DevelopmentMedia RelationsEvent Management

Soft Skills

Interpersonal SkillsConsultative MindsetStrategic ThinkingCollaborationInfluencing Skills

Industry Keywords

Brand PositioningInstitutional CommunicationReputational RisksExecutive ContentMedia Presence

About the role

Key responsibilities & impact

Develop and execute institutional communication strategies and brand positioning;
Manage relationships with the press and institutional influencers through PR, identifying positioning opportunities and mitigating reputational risks;
Develop and implement communication plans for corporate announcements, results, strategic projects and institutional topics;
Build key messages, positions and narratives aligned with the company’s strategy;
Identify storylines and turn initiatives, events and projects into relevant content for C&A’s different audiences;
Organize institutional events, interviews, press conferences, press visits and special communication actions;
Support crisis management and sensitive issues with a preventive, risk-oriented approach;
Work collaboratively with leadership and internal teams such as Technology, Marketing, Commercial, Operations, ESG, People & Culture, as well as suppliers and partner agencies;
Monitor reputation indicators, media presence and trends relevant to the business;
Produce executive content, briefings, Q&As, press releases, opinion pieces, speeches and institutional materials;
Produce executive reports and track image and digital presence metrics.

Requirements

What you’ll need

Bachelor’s degree in Social Communication, Journalism, Public Relations, Marketing or related fields;
Proven experience in Corporate Communications, Institutional Communications, Public Relations or Press Office;
Experience building and managing the reputation of large-scale brands;
Experience liaising directly with journalists, media outlets and executive leadership;
Track record in crisis management and reputational issues;
Excellent writing skills, storytelling and development of institutional narratives;
Consultative mindset, strategic vision and strong influencing skills;
Ability to work in dynamic, collaborative and results-oriented environments.
We are looking for someone who has:
An ownership mentality and autonomy to lead projects end to end;
The ability to turn complex topics into clear, relevant messages;
Excellent interpersonal skills and the ability to build bridges across different areas;
Curiosity, strategic thinking and an attentive eye for trends and reputational risks;
Genuine alignment with C&A’s culture: respect, collaboration, diversity and a people-first focus.

Benefits

Comp & perks

Medical and dental coverage (employee and dependents);
Dr. C&A – Telemedicine and teletherapy services;
Annual bonus;
Parking or commuter benefit (Work location: Alphaville – Barueri/SP);
Birthday off — one day off during your birthday month;
Flexible working hours;
On-site cafeteria;
Flexible meal benefit (meal allowance and/or food voucher);
TotalPass (wellness benefit);
Semi-annual vacation periods;
Discounts on purchases at C&A stores and on the e-commerce site.