Senior CRM Analyst – Growth, BI

CEA

Senior CRM Analyst at C&A, working on strategic campaign planning and performance analysis. Engaging in customer insights and data-driven decision-making within the fashion retail industry.

Posted 5/18/2026full-timeBarueri • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Messaging planning and control: campaign prioritization, cadence of touches, and management of the communication cadence
Customer base analysis and segmentation: identifying priority audiences, optimal moments to engage, and activation opportunities
Daily monitoring of CRM performance, consolidating metrics and reporting to the team and management
Governance and organization of all active CRM initiatives, ensuring visibility of status, issues and opportunities
Conducting simulations and projecting expected impact by campaign, segment, or customer journey
Accessing and extracting data directly from the company's database for analyses, base studies and projection models
Identifying and proposing process improvements for the CRM operations team
Supporting the development and evolution of campaign management platforms, translating business needs into technical requirements
Continuous monitoring for anomalies in the database, performance drops and other operational warning signs.

Requirements

What you’ll need

Proven experience in CRM, with involvement in strategic planning of campaigns and customer journeys
Strong analytical thinking and data orientation — number-driven profile, not just executional
Mastery of campaign prioritization and governance concepts
Ability to build and track multiple performance indicators simultaneously
Experience with segmentation and customer base analysis (RFM, lifecycle, purchase behavior)
Technical ability to access databases (SQL or equivalent) for independent extraction and analysis
Ability to run simulations and projections based on historical data and scenarios
Broad strategic view of the customer base and impact — can see the big picture without losing attention to detail
Strong communication skills to translate analyses into clear recommendations for management
Experience or familiarity with campaign automation and management platforms (Salesforce Marketing Cloud or similar is a plus).

Benefits

Comp & perks

Medical and Dental insurance (employee and dependents)
Dr. C&A — telemedicine and teletherapy services
Annual bonus
Parking or commuter allowance (workplace: Alphaville – Barueri, SP)
Birthday off — one paid day off during your birthday month
Flexible working hours
On-site cafeteria
Flexible meal benefit (food allowance and/or meal card)
TotalPass (wellness/fitness benefit)
Semi-annual vacation
Employee discount for purchases in C&A stores and online

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMcampaign prioritizationcustomer journey mappingdata analysisSQLsegmentationRFM analysislifecycle analysispurchase behavior analysiscampaign simulation

Soft Skills

analytical thinkingdata orientationstrategic planningattention to detailcommunication skillsprocess improvementproblem-solvingproject managementteam collaborationrecommendation translation