CEA

Influencer Marketing & Public Relations Coordinator

CEA

full-time

Posted on:

Location Type: Hybrid

Location: Barueri • Brasil

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About the role

  • Monitor results and optimize strategies and course corrections in real time; produce event reports.
  • Develop and lead internal and external projects, streamlining processes and workflows with organization, dynamism and support from tools (Trello).
  • Manage projects in partnership with leadership from agencies specialized in contracting and managing creators, including budget management.
  • Work collaboratively with different areas of the company (Content, Consumer & Market Insights, Media, Brand teams, among others).
  • Keep up with innovations in technology, advertising and media, analyzing trends, platform launches and success cases to drive strategic innovation.
  • Coordinate relationships with the press, influencers, partners and opinion leaders.
  • Lead the PR agency as well as the PR strategy and agenda, including events and press relations.
  • Produce seeding materials and maintain knowledge of mailing lists related to fashion retail.
  • Plan and execute proactive and reactive communications actions, including launches, events, campaigns and special activations.
  • Monitor trends in fashion, behavior, consumption and culture to identify editorial opportunities and storytelling angles.
  • Track results and generate analyses of brand impact and reputation.

Requirements

  • Bachelor's degree in Communications, Journalism, Public Relations or related fields.
  • Experience with social media and creators in media/advertising agencies, retail and/or media outlets.
  • Deep knowledge of the digital ecosystem and social networks.
  • Experience in Public Relations.
  • Intermediate English.
Benefits
  • Health and Dental Insurance (employee and dependents)
  • Dr. C&A - Telemedicine and Teletherapy
  • Annual bonus
  • Parking or transportation voucher (Work location: Alphaville – Barueri/SP)
  • Birthday Off — one day off during your birthday month
  • Flexible hours
  • On-site cafeteria
  • Flexible meal benefit (food allowance and/or meal vouchers)
  • Gympass
  • Semi-annual vacation
  • Employee discount at C&A stores and e-commerce
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
project managementbudget managementevent planningcommunications strategytrend analysisreportingsocial media managementdigital ecosystem knowledgepublic relations
Soft Skills
collaborationorganizationleadershipdynamismcommunication
Certifications
Bachelor's degree in CommunicationsBachelor's degree in JournalismBachelor's degree in Public Relations