CEA

CRM Analyst — Mid-level (Growth)

CEA

full-time

Posted on:

Location Type: Hybrid

Location: Barueri • Brasil

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Tech Stack

CloudOracle

About the role

  • Journey Strategy and Optimization: Plan, implement, and optimize CRM journeys across all stages of the funnel (acquisition, qualification, conversion, and retention), with a focus on performance, growth, and value generation.
  • Identify opportunities to improve the customer experience based on behavioral and business data.
  • Lead the full experimentation cycle (A/B and multivariate testing), identifying growth levers and scaling learnings.
  • Tactical Campaign Execution: Develop, manage, and execute CRM campaigns across multiple channels (email, SMS, push notifications, RCS, and WhatsApp).
  • Collaborate with the creative team and external agency, producing clear, strategic briefings for the development of high-impact communications.
  • Ensure message consistency, personalization, and relevance of communications throughout the customer journey.
  • Data and Performance Analysis: Monitor, analyze, and interpret performance metrics (open rate, CTR, conversion, lift, ROI, among others).
  • Translate complex metrics and analyses into actionable insights and strategic recommendations for the business.
  • Support data-driven decision-making using test learnings and campaign results.

Requirements

  • Bachelor's degree – Marketing, Business Administration, Economics, Engineering, Computer Science, or related field.
  • Proven 4–5 years of experience in CRM, Growth, or Planning, with hands-on work in journey strategies, automation, and results measurement.
  • Experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, RD Station, Braze, or similar.
  • Knowledge of A/B testing, basic statistics, and experimentation methodologies.
  • Strong understanding of key CRM and Growth metrics (engagement, conversion, LTV, churn, lift, ROI).
  • Ability to design, analyze, and optimize omnichannel journeys (email, SMS, push, WhatsApp, etc.).
Benefits
  • Medical and dental insurance (employee and dependents).
  • Dr. C&A – telemedicine and teletherapy services.
  • Annual bonus.
  • Parking or commuter voucher (Work location: Alphaville – Barueri/SP).
  • Birthday off — one paid day off during your birthday month.
  • Flexible working hours.
  • On-site cafeteria.
  • Flexible meal benefit (meal and/or food vouchers).
  • Gympass membership.
  • Semi-annual paid vacation.
  • Amigo Program (psychological, legal, and social support).
  • Pharmacy partnership with payroll discounts.
  • Employee discounts on purchases at C&A stores and online.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMjourney strategiesautomationA/B testingmultivariate testingdata analysisperformance metricsengagement metricsconversion metricsLTV
Soft skills
collaborationcommunicationstrategic thinkingdata-driven decision-makingproblem-solvingcreativityleadershippersonalizationadaptabilityinsight generation