Senior Brand Manager
CDW
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • United States
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Salary
💰 $89,000 - $126,200 per year
Job Level
About the role
- Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
- Analyze complex industry information to identify opportunities and develop strategies to increase sales
- Develop and articulate competitive positioning and differentiation of brands
- Develop marketing plans for partner in conjunction with Partner Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
- Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
- Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
- Communicate partners’ financial conditions and market new products related to the assigned partner
- Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
- Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
Requirements
- Bachelor’s degree + 4 years sales/marketing experience, OR 8 years’ experience in sales/marketing, OR 4 years CDW PPM experience + 4 years’ experience in sales/marketing
- Bachelor’s degree with a concentration in Marketing
- Previous experience in the technology industry
- Prior experience in Supply Chain, Pricing, Merchandising or Program Management
Benefits
- Annual bonus target of 10% subject to terms and conditions of plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
salesmarketingcompetitive positioningstrategic developmentfinancial analysisproduct managementlaunch planningcustomer segmentationprogram managementmerchandising
Soft Skills
communicationrelationship buildinganalytical thinkingproblem solvingcollaborationorganizational skillsleadershipeducational skillsnegotiationstrategic thinking
Certifications
Bachelor’s degreeBachelor’s degree in Marketing