CDW

ABM Marketing Manager

CDW

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $114,000 - $158,800 per year

About the role

  • Design and execute ABM strategies aligned to CDW’s enterprise and mid-market sales motions
  • Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
  • Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
  • Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
  • Support account planning by identifying key buying groups, personas, and whitespace opportunities
  • Enable Sales with account insights, engagement signals, and campaign coordination
  • Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
  • Activate partner co-marketing programs aligned to shared target accounts and solutions
  • Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
  • Partner with Marketing Operations to ensure clean account data, attribution, and reporting
  • Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
  • Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
  • Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
  • Continuously test, optimize, and scale ABM plays based on performance insights
  • Build and maintain a scalable ABM playbook to share best practices across regions.

Requirements

  • Bachelor’s degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
  • Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
  • Proven experience partnering with enterprise or mid-market sales teams
  • Strong understanding of complex buying groups and long sales cycles
  • Excellent communication and stakeholder management skills
  • Analytical mindset with experience in campaign measurement and ROI reporting.
Benefits
  • Annual bonus target of 10% subject to terms and conditions of plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM strategiesaccount segmentationengagement modelscampaign measurementROI reportingpipeline creationdeal velocityaccount engagementdata attributiondashboard building
Soft Skills
communicationstakeholder managementanalytical mindsetcollaborationoptimizationstrategic thinkingproblem-solvingleadershipadaptabilitycreativity