Email Marketing Operations Manager

CDP Community

Email Marketing Operations Manager overseeing email production and campaign execution for public media organizations. Collaborating within a digital team to enhance email solicitation effectiveness.

Posted 7/28/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing end-to-end email production processes, including campaign setup, HTML production, and quality assurance. Proficient in utilizing Iterable for building, testing, and deploying email campaigns while ensuring effective communication and collaboration across teams.

Highest-signal resume keywords

Email Campaign ManagementHTML And CSS ProficiencyIterable ExperienceQuality Assurance ManagementSegmentation And Personalization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Marketing CampaignsHTML ProductionCSS TroubleshootingDynamic Content ManagementEmail Deliverability MetricsQuality Assurance ProcessesCampaign DocumentationSegmentation TechniquesAutomated JourneysOperational Reporting

Soft Skills

Strong Organizational SkillsAttention To DetailWritten And Verbal CommunicationIndependent And Collaborative Work

Tools & Technologies

IterableEmail Service ProviderMarketing Automation Platform

Industry Keywords

Email ProductionCampaign SetupQuality AssuranceEmail Solicitation ProgramContinuous Process Improvement

About the role

Key responsibilities & impact

Manage the end-to-end email production process, including scheduling, asset coordination, campaign setup, HTML production, quality assurance, approvals, deployment, operational reporting, and the management of the two Email Production Specialists on the team.
Support the scalable execution of the MSB Email Solicitation Program while addressing the individualized email solicitation needs of MSB stations.
Work extensively in Iterable and partner closely with Strategic Marketing & Fundraising Services, which owns email strategy, messaging, and testing priorities.
Coach and mentor the Email Production Specialists on the team, fostering a culture of precision, accountability, and continuous process improvement.
Build, test, schedule, and deploy email campaigns in Iterable.
Manage segmentation, dynamic content, catalogs, templates, snippets, and station-specific campaign variations.
Write, edit, and troubleshoot responsive HTML and CSS for email.
Conduct detailed quality assurance of copy, creative, links, tracking, audiences, suppression rules, personalization, and dynamic content.
Monitor deliverability metrics, investigate issues, and coordinate corrective action when needed.
Track station participation (opt-ins and opt-outs) for all solicitations.
Maintain campaign documentation, and operating procedures.
Identify and implement improvements that strengthen quality, efficiency, and scalability.
Serve as the primary operational contact for email production questions and escalations.
Partner with SMFS, Digital Production, client services, data, and technology teams to execute campaigns accurately and on schedule.

Requirements

What you’ll need

Three or more years of hands-on experience producing and managing complex email marketing campaigns.
Experience building, testing, and deploying campaigns in an email service provider or marketing automation platform.
Strong HTML and CSS skills, including experience troubleshooting responsive email content.
Experience with segmentation, personalization, dynamic content, templates, and automated journeys.
Working knowledge of email deliverability metrics and troubleshooting practices.
Experience managing quality assurance, proofing, and approval processes.
Strong organizational skills and the ability to manage multiple campaigns and deadlines.
Exceptional attention to detail and commitment to accurate execution.
Strong written and verbal communication skills.
Ability to document workflows and explain technical concepts clearly.
Ability to work independently and collaboratively in a remote environment.
Bachelor’s degree or equivalent professional experience.

Benefits

Comp & perks

Professional development opportunities