Senior Marketing Manager – Home and Personal Care

CDM Smith

Senior Marketing Manager creating and implementing global marketing communication strategies for Home and Personal Care at Arxada. Driving pipeline growth through lead generation and marketing campaigns.

Posted 6/9/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

Tech Stack

Tools & technologies

GoTypeScript

About the role

Key responsibilities & impact

Support the development and ongoing management of the global marketing strategy for HPC Preservation, including Personal Care Preservation, Emulsifiers, and Home Care Preservation
Proven ability to drive market expansion, product positioning, and value-based selling initiatives through close collaboration with Sales, Technical Sales, R&D, Regulatory, and Distribution partners
Help shape global value propositions, positioning, and messaging frameworks that differentiate Arxada’s portfolio
Translate market trends, competitive intelligence, generic value propositions, regulatory developments, and customer insights into region-specific marketing assets and collateral
Identify and Lead growth in key initiatives, including Go-to-market strategy and execute
Support the global innovation and NPD pipeline, from concept through commercialization and launch
Create and implement the global marketing communication plan — digital content, webinars, trade shows, and PR — translating strategy into clear, consistent messaging across regions
Design, run, and optimize lead generation programs and campaigns that deliver measurable demand and qualified pipeline through various channels – print, digital – social media, email etc
Manage the marketing calendar, budget, agencies, and channel mix end to end, governing global brand, content architecture, and external visibility
Build and maintain the sales enablement toolkit: value-based selling tools, pricing narratives, segmentation playbooks, and global sales-force training frameworks
Define and track marketing KPIs (MQLs, lead-to-pipeline conversion, campaign ROI, share of voice), iterating on tactics based on performance data
Train sales and distributor organizations include customer visits
Partner cross-functionally with R&D, TS&D, Regulatory, Product Management, and Sales to align strategy, prioritization, and execution
Enable regional sales teams to localize and activate global programs effectively and at speed
Support the regional EMEA strategy while contributing to overall global business strategy

Requirements

What you’ll need

Min. 10+ years of experience in Marketing, Product Management, or Commercial roles
Solution-driven mindset, with a bias for turning customer pain points and market challenges into differentiated, value-creating solutions
Demonstrated global / multi-region marketing experience, including running campaigns and enabling sales across diverse geographies (EMEA experience strongly preferred)
Proven experience in Home Care, Personal Care, Preservation and/or Ingredients markets
Strong track record in marketing communications, demand and lead generation, and value-based marketing, with proven ability to support portfolio strategy and innovation
Commercially fluent, with confidence in growth, margin, pricing, ROI, and marketing-performance discussions
Demonstrated executive presence with the ability to influence and lead without direct authority across cultures and functions
Bachelor’s degree required; advanced degree or equivalent experience preferred
Background in Marketing, Business, Life Sciences, Chemistry, or a related field

Benefits

Comp & perks

Health insurance
Pension scheme
Flexible working hours

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategyproduct positioningvalue-based sellinglead generationmarketing communicationscampaign managementKPI trackingdigital content creationcommercializationsales enablement

Soft Skills

solution-driven mindsetinfluencingcross-functional collaborationexecutive presencecustomer insight translationorganizational skillscommunication skillsleadershipadaptabilitystrategic thinking

Certifications

Bachelor’s degreeadvanced degree (preferred)