Senior Product Marketing Manager

CData Software

Senior Product Marketing Manager responsible for go-to-market strategy for data integration products at CData. Collaborating with Product Management, Sales, and Marketing for successful product launches.

Posted 7/28/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing with a focus on B2B SaaS, data integration, and cloud products. Capable of developing effective go-to-market strategies, sales enablement materials, and translating technical concepts into customer value.

Highest-signal resume keywords

Product Marketing ExperienceData Integration ExpertiseSales Enablement DevelopmentGo-To-Market Strategy ExecutionCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket AnalysisSales EnablementData IntegrationTechnical MessagingMetrics TrackingCustomer Journey MappingCompetitive AnalysisContent DevelopmentLaunch Planning

Soft Skills

Excellent CommunicationCollaborationSelf-DirectedOrganizational SkillsPresentation Skills

Industry Keywords

B2B SaaSCloud ProductsInfrastructureTechnical ProductsEnterprise SalesMid-Market SalesAnalyticsCustomer FeedbackMarket TrendsProduct Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own positioning, messaging, and value proposition for the product across core customer segments and use cases.
Develop and maintain a deep understanding of customers, buying journeys, and technical use cases.
Partner with Product Management to align roadmap, releases, and market needs.
Monitor competitive landscape, market trends, and customer feedback to inform strategy and differentiation.
Lead go-to-market planning and execution for launches, including messaging, targeting, channels, and success metrics.
Translate roadmap updates into external announcements and campaigns.
Partner with Sales to support pipeline generation, deal support, and competitive positioning.
Create and maintain high-impact sales enablement materials.
Enable sales teams to confidently articulate product value, differentiation, and technical advantages.
Develop product-led content and support thought leadership related to data integration, analytics, and product specific use cases in partnership with Marketing.
Define and track key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness.
Use data and feedback to continuously refine positioning, GTM strategy, and enablement.

Requirements

What you’ll need

5-8+ years of experience in Product Marketing, ideally in B2B SaaS, data, cloud, infrastructure, or developer-focused products.
3-5 years of experience in data integration/connectivity
Proven experience owning positioning, launches, and sales enablement for a technical product.
Strong ability to translate complex technical concepts into clear, compelling customer value.
Excellent written, verbal, and presentation skills.
Highly collaborative and comfortable working cross-functionally with Product, Sales, Engineering, and Marketing.
Self-directed, organized, and comfortable operating in a fast-moving environment.
Experience supporting enterprise or mid-market B2B sales is preferred.
Experience working closely with Product Management and Engineering teams is preferred.

Benefits

Comp & perks

Professional development
Potential travel to NC headquarters, customer events, etc.