CCT

Field Marketing Lead

CCT

full-time

Posted on:

Location Type: Hybrid

Location: Tulsa • Oklahoma • United States

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Job Level

Senior

About the role

  • Own strategy and execution for major conferences, trade shows, and regional events.
  • Build clear, end-to-end plans: target account selection, internal invite strategy, pre-event outreach, onsite execution, and post-event follow-up.
  • Coordinate pre-event outreach and sequencing across Sales and Marketing.
  • Ensure strong onsite engagement with priority accounts and timely post-event follow-up with Sales.
  • Turn trade shows and events into measurable pipeline (meetings, opportunities, revenue influence), not just brand presence.
  • Help shape how CCT shows up in key communities through events, sponsorships, and targeted local engagement.
  • Monitor industry happenings — stay current on trends, news, publications, and community activity within the gaming and hospitality space to identify timely engagement opportunities and keep field programs relevant.
  • Define clear success metrics before every program and event — meetings booked, opportunities created, pipeline influenced, cost per meaningful engagement — so results are measured, not rationalized.

Requirements

  • Experienced field marketer who can own both strategy and execution (typically 5–7+ years in field marketing, ABM, or targeted B2B roles; SaaS/tech preferred).
  • Strong background in account-based marketing and targeted B2B programs.
  • Proven ability to turn events and outreach into meaningful conversations and real pipeline.
  • Comfortable operating in a niche market with complex, relationship-driven sales cycles.
  • Able to prioritize the right accounts and build thoughtful, personalized engagement plans.
  • Highly organized, proactive, and comfortable working without a lot of structure.
  • Strong collaborator with solid written and verbal communication skills; able to work well with Sales, Marketing, and external partners.
  • Bonus points for experience in gaming, hospitality, fintech, or accounting/finance software.
  • Experience at a growth-stage SaaS company running field or ABM programs.
Benefits
  • Health insurance
  • 401(k) plan
  • Paid time off
  • Flexible working arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingaccount-based marketingB2B marketingevent planningpipeline managementsuccess metrics definitionpre-event outreachonsite executionpost-event follow-uptarget account selection
Soft Skills
organizational skillsproactivecollaborationwritten communicationverbal communicationpersonalized engagementstrategic thinkingrelationship managementprioritizationadaptability