Field Marketing Lead

CCT

. Own strategy and execution for major conferences, trade shows, and regional events.

Posted 4/7/2026full-timeTulsa • Oklahoma • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own strategy and execution for major conferences, trade shows, and regional events.
Build clear, end-to-end plans: target account selection, internal invite strategy, pre-event outreach, onsite execution, and post-event follow-up.
Coordinate pre-event outreach and sequencing across Sales and Marketing.
Ensure strong onsite engagement with priority accounts and timely post-event follow-up with Sales.
Turn trade shows and events into measurable pipeline (meetings, opportunities, revenue influence), not just brand presence.
Help shape how CCT shows up in key communities through events, sponsorships, and targeted local engagement.
Monitor industry happenings — stay current on trends, news, publications, and community activity within the gaming and hospitality space to identify timely engagement opportunities and keep field programs relevant.
Define clear success metrics before every program and event — meetings booked, opportunities created, pipeline influenced, cost per meaningful engagement — so results are measured, not rationalized.

Requirements

What you’ll need

Experienced field marketer who can own both strategy and execution (typically 5–7+ years in field marketing, ABM, or targeted B2B roles; SaaS/tech preferred).
Strong background in account-based marketing and targeted B2B programs.
Proven ability to turn events and outreach into meaningful conversations and real pipeline.
Comfortable operating in a niche market with complex, relationship-driven sales cycles.
Able to prioritize the right accounts and build thoughtful, personalized engagement plans.
Highly organized, proactive, and comfortable working without a lot of structure.
Strong collaborator with solid written and verbal communication skills; able to work well with Sales, Marketing, and external partners.
Bonus points for experience in gaming, hospitality, fintech, or accounting/finance software.
Experience at a growth-stage SaaS company running field or ABM programs.

Benefits

Comp & perks

Health insurance
401(k) plan
Paid time off
Flexible working arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingaccount-based marketingB2B marketingevent planningpipeline managementsuccess metrics definitionpre-event outreachonsite executionpost-event follow-uptarget account selection

Soft Skills

organizational skillsproactivecollaborationwritten communicationverbal communicationpersonalized engagementstrategic thinkingrelationship managementprioritizationadaptability