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Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Develop clear, brand-aligned marketing copy for email, direct mail, landing pages, sales collateral, presentations, newsletters, and campaign materials, including content created independently and with approved AI tools.
- Build, QA, launch, and optimize marketing campaigns in HubSpot, including emails, lists, workflows, forms, landing pages, segmentation, tracking links, reporting dashboards, and campaign performance updates.
- Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences, ensuring campaign components are accurate, timely, compliant with brand standards, and aligned with agreed-upon objectives.
- Coordinate direct mail campaigns by preparing copy and campaign inputs, collaborating with print/mail vendors, reviewing proofs, confirming mailing lists and production timelines, and tracking results where available.
- Partner with the Marketing Director on campaign calendars, project plans, creative briefs, vendor coordination, and cross-functional communications to keep work moving efficiently.
- Maintain and update marketing assets and basic website content, including landing pages and campaign pages, with attention to AEO/SEO best practices, accessibility, and brand consistency.
- Provide secondary tradeshow and event marketing support as needed, including ordering materials, coordinating shipments, preparing follow-up campaigns, and supporting post-event reporting, while the Marketing Director retains primary ownership of events.
- Monitor campaign performance and operational metrics, share insights, and recommend improvements to copy, audience targeting, workflows, direct mail tactics, and overall campaign execution.
Requirements
What you’ll need- 2-4 years of marketing experience, preferably in B2B marketing, professional services, property management, real estate, community management, or another service-based industry.
- Strong HubSpot Marketing Hub skills, including hands-on experience building emails, lists, workflows, forms, landing pages, and campaign reports; must be comfortable executing directly in the platform.
- Ability to work primarily during Eastern and Central Time Zone business hours; candidates located in ET or CT are preferred.
- Excellent writing and editing skills with the ability to create concise, compelling marketing copy for emails, direct mail, landing pages, campaign materials, and sales support content.
- Experience supporting email marketing and lead generation campaigns, including audience segmentation, QA, basic performance tracking, and optimization recommendations.
- Working knowledge of direct mail campaign execution and willingness to coordinate with print/mail vendors, review proofs, and manage production details.
- Strong project management and attention to detail, with the ability to manage multiple campaign tasks, deadlines, and stakeholders at the same time.
- Comfort using AI tools responsibly to improve productivity, draft content, organize work, or identify campaign efficiencies while maintaining quality and brand standards.
- Proficiency with Microsoft Office; experience with Canva, PowerPoint, WordPress, or similar marketing tools a strong plus.
Benefits
Comp & perks- Comprehensive benefits package including medical, dental, and vision
- Wellness program
- Flexible Spending Accounts
- Company-matching 401k contributions
- Paid time off for vacation, holidays, medical, and volunteering
- Paid parental leave
- Training and educational assistance
- Support programs, including Employee Assistance Program and Calm Health
- Optional benefits including short- and long-term disability, life insurance, and pet insurance
- Most importantly, a caring team who is dedicated to your success!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Email MarketingLead GenerationDirect Mail Campaign ExecutionAudience SegmentationCampaign Performance TrackingContent CreationAEO/SEO Best PracticesQA and OptimizationMarketing Copy DevelopmentBasic Website Content Management
Soft Skills
Attention to DetailCollaborationTime ManagementCommunication