CBTS

Event Marketing Lead

CBTS

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Set the annual events strategy in partnership with Growth Marketing
  • Align events to brand narrative, go-to-market priorities, and growth goals
  • Define the role of events across the full funnel—from brand awareness to pipeline and expansion
  • Build and maintain a multi-year event roadmap aligned to business priorities
  • Plan and execute events end-to-end, including promotion, storytelling, logistics, and on-site execution
  • Manage event budgets to ensure cost-effectiveness and ROI
  • Partner with cross-functional stakeholders (Sales, Services, Partner, Product, Comms) to deliver cohesive experiences
  • Own operational processes, timelines, vendors, and agencies
  • Ensure consistent brand presence and high-quality execution across all events
  • Lead and develop event team members and external partners
  • Define and track event performance metrics (pipeline impact, ROI, engagement)
  • Build scalable processes for capture, reporting, and optimization
  • Use data and insights to continuously refine the events strategy
  • Champion inclusive, collaborative, and high-performing team culture

Requirements

  • Proven experience leading B2B events and field marketing programs
  • Strong strategic mindset paired with operational rigor
  • Experience managing complex, multi-stakeholder events at scale
  • Demonstrated ability to connect events to pipeline and revenue outcomes
  • Excellent project management, communication, and stakeholder management skills
  • Comfort working in a fast-paced, growth-oriented environment
  • Willingness to travel to support key events and on-the-ground execution
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event strategyevent planningbudget managementperformance metricsdata analysisproject management
Soft Skills
strategic mindsetoperational rigorcommunicationstakeholder managementteam leadershipcollaboration