Cayuse Holdings

Provider Identification - Sales Lead

Cayuse Holdings

full-time

Posted on:

Origin:  • 🇺🇸 United States • Washington

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Salary

💰 $85,000 - $115,000 per year

Job Level

Senior

About the role

  • The Provider Identification Sales Lead will drive the HCMACS (Health Care Management and Coordination System) program’s efforts to identify, engage, and enroll target providers onboard the HCMACS Enterprise electronic health record (EHR) system.
  • This role includes understanding market opportunities, targeting specific healthcare facilities for onboarding, and leading all demand generation and provider enrollment activities.
  • The Provider Identification Sale Lead will play a pivotal role in growing the program's reach by proactively engaging stakeholders, cultivating prospect relationships, and ensuring seamless transitions into the onboarding process.
  • Responsibilities: Collaborate with HCMACS leadership to define strategic objectives and identify provider markets for onboarding.
  • Conduct segmentation and analysis of the healthcare market to prioritize prospective clinics, hospitals, and long-term care facilities.
  • Support program KPIs by ensuring identification of high-impact provider partners, including those in underserved or rural areas.
  • Research regional trends and assess provider readiness for EHR solutions.
  • Lead all engagement activities with prospective providers, from marketing efforts through contract signing.
  • Develop customized outreach approaches to resonate with key provider groups, including Federally Qualified Health Centers (FQHCs), Tribal Health Providers, behavioral health facilities, and critical access hospitals.
  • Build and maintain a pipeline of provider prospects, managing effective communication throughout the enrollment process.
  • Design and implement targeted campaigns to grow demand for the HCMACS Enterprise EHR Solution, with a focus on Epic Community Connect.
  • Develop relationships with providers to ensure their adoption of the HCMACS EHR system.
  • Meet directly with executives, clinicians, administrators, and IT staff at prospective provider facilities to articulate the program’s value proposition, including how Epic EHR meets clinical and operational needs.
  • Identify barriers to participation and develop methods to address specific provider concerns or objections.
  • Maintain robust documentation of outreach activities, provider conversations, and enrollment statuses.
  • Provide regular updates to HCMACS leadership on pipeline activities, upcoming engagements, and strategic forecast plans.
  • Develop presentations, case studies, and success stories to showcase provider engagement success.
  • Partner with HCMACS’s onboarding and engagement teams to align provider readiness efforts with broader program goals.
  • Represent potential providers’ needs during internal strategy discussions, ensuring onboarding workflows are adaptable and effective for targeted facilities.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in healthcare administration, business administration, marketing, or a related field required.
  • Professional credentials demonstrating expertise in healthcare engagement, sales, or EHR implementation are highly desirable.
  • Provider Engagement/Sales Expertise: Minimum 5 years of experience in healthcare provider engagement/sales, preferably relating to EHR systems.
  • Deep understanding of the EHR sales cycle, including lead generation, qualification, prospect nurturing, and conversion.
  • Demonstrated experience negotiating high-value contracts with healthcare organizations.
  • Proven success in achieving enrollment targets within the public healthcare domain.
  • Strong familiarity with safety-net populations, rural and critical access providers, and community-based healthcare delivery models.
  • Understanding of the unique needs of Federally Qualified Health Centers (FQHCs), Tribal Health Providers, behavioral health organizations, and similar entities.
  • Must be able to pass a background check.
  • May require additional background checks as required by projects and/or clients at any time during employment.
  • Minimum Skills Required: Self-starter with strong initiative to develop and execute strategies independently.
  • Commitment to teamwork and ability to share insights that enhance cross-functional collaboration.
  • Sharp analytical skills to identify market trends, prioritize opportunities, and align enrollment objectives with program goals.
  • Strategic thinker with a proactive approach to building and executing demand generation plans.
  • Familiarity with electronic health record systems, especially Epic Community Connect, and their implementation methodologies.
  • Proven ability to manage multiple priorities simultaneously in a fast-paced, goal-oriented environment.
  • Excellent communication and interpersonal skills, with a strong ability to build lasting trust-based relationships across diverse provider groups.
  • Adept at presenting complex information to diverse audiences, including healthcare executives, clinicians, and IT stakeholders.
  • Must be self-motivated and able to work well independently as well as on a multi-functional team.
  • Proficient in MS Office, Word, Outlook, PowerPoint, and Excel.