Senior Marketing Manager
Cayaba Care
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $140,000 per year
Job Level
Senior
About the role
- Support the development and execution of member acquisition and enrollment efforts across marketing, sales, community, & provider channels
- Builds and manages automated, multichannel marketing campaign workflows, including sms, email, phone, and direct mail
- Gain a deep understanding of our target Medicaid populations to better reach and understand the membership base
- Develop playbooks and toolkits for community and provider outreach, to scale the work from market to market
- Drive marketing analytics and measurement initiatives, ensuring we have the proper tracking set up and the reports we need to monitor performance
- Use data, A/B testing, and audience insights to continuously improve conversion and performance
- Establish, document, and standardize best-practice marketing processes and workflows (e.g., campaign execution, content governance) to ensure the Marketing team can scale efficiently while maintaining high quality and consistency
- Ensure marketing and communication materials are compliant with Cayaba and partner brand guidelines and reflect Cayaba’s value
- Partner closely with Executive Leadership team to align messaging with sales strategies
- Develop compelling content (e.g., sales pitch decks, case studies, ROI calculators) to support sales efforts and educate both technical and executive buyers
- Lead demand generation, including email campaigns, webinars, or events, to cultivate a strong pipeline of qualified leads
- Support our team’s presence at key industry events and conferences to maximize brand visibility and lead generation
- Partner with Product, Data, and Care teams to improve workflows, reporting, and the member experience
- Coach and mentor team members in a rapidly evolving organization
- Manage agencies/freelancers as needed
- Drive operational excellence in Marketing by implementing optimized workflows and technology stack integrations that directly support the company's ambitious growth and scaling objectives.
Requirements
- 6-8 years of experience in D2C, B2B2C and/or B2B marketing, preferably within the healthcare industry
- 1-3 years of people management experience preferred
- Bachelor’s degree in business, marketing, or communications, or related field
- Proven experience in planning and executing complex, integrated marketing campaigns across multiple channels, including but not limited to: sms, email, and direct mail
- Familiar with CRMs and marketing automation tools like HubSpot and Salesforce
- Experience leveraging data analytics for decision-making
- Ability to balance high-level strategy with hands-on execution, comfortable working at both macro and micro levels
- Exceptional written communication skills, with experience crafting compelling marketing copy and stakeholder communications that drive engagement and enrollment
- Experience working with diverse teams and patient populations, demonstrating high emotional intelligence and authentic leadership
- Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment
- Committed to Cayaba’s mission to improve maternal health outcomes for all communities, especially high-risk communities.
Benefits
- Performance-based annual bonus opportunities
- Equity grants may be available, subject to board approval and company policy.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
D2C marketingB2B2C marketingB2B marketingintegrated marketing campaignsdata analyticsA/B testingcampaign executioncontent governancedemand generationmarketing measurement
Soft skills
people managementwritten communicationemotional intelligenceleadershipproblem-solvingstrategic thinkingteam collaborationadaptabilitycoachingmentoring