Program Manager, Enterprise Content Strategy

Caterpillar Inc.

Program Manager defining reporting, governance, and execution of enterprise content strategy for Caterpillar Inc. Collaborating cross-functionally to drive adoption and delivery of strategic initiatives.

Posted 7/28/2026full-timeChicago • Illinois, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $128,470 - $192,710 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in program management and digital content strategy, with a strong focus on cross-functional collaboration, stakeholder alignment, and performance tracking against KPIs. Proficient in managing enterprise content initiatives and operationalizing governance frameworks to drive strategic execution.

Highest-signal resume keywords

Program ManagementDigital Content StrategyCross-Functional CollaborationStakeholder AlignmentEnterprise CMS Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyContent OperationsDigital Product DevelopmentProgram Governance FrameworksContent Performance MeasurementRoadmap DevelopmentIntake ProcessesMetadata and TaxonomyModular Content StrategyDesign System Documentation

Soft Skills

Strong CommunicationExecutive Presentation SkillsInfluencing SkillsRelationship BuildingFacilitation Skills

Tools & Technologies

AEMDigital Marketing TechnologiesContent Management SystemsSEO ToolsGEO ToolsAI Content Strategy Tools

Industry Keywords

Content EcosystemsCustomer JourneysDigital ChannelsContent StandardsPerformance Metrics

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Define and refine program metrics, track performance against KPIs, and deliver executive-level reporting
Monitor and report on adoption of content standards, processes, and frameworks across business units
Manage cross-team dependencies to drive execution and ensure delivery of strategic initiatives
Establish and maintain a consistent reporting and governance cadence
Coordinate enterprise content initiatives across business units and cross-functional teams
Manage intake, prioritization, and coordination of content requests across stakeholders
Define and operationalize ways of working, including governance, processes, and cross-team collaboration to help program scale
Lead business unit, stakeholder, and dealer communications to drive alignment and transparency
Facilitate cross-functional collaboration and maintain clear, consistent communication channels
Support enablement efforts to reinforce adoption of content standards and processes
Partner with the Senior Manager, Digital Content Strategy to define and evolve program roadmaps
Align content roadmaps with broader product and enterprise priorities
Drive execution of roadmap initiatives across teams and business units
Monitor progress, identify risks, and escalate issues based on defined KPIs

Requirements

What you’ll need

Proven experience in program management, account management, agency operations, digital content strategy, or enterprise content operations preferred
Experience managing large-scale, cross-functional digital programs across multiple teams or business units
Understanding of content strategy, content operations, digital product development, governance, structured content, and digital content ecosystems
Experience with roadmaps, operating models, intake processes, and program governance frameworks
Demonstrated ability to drive stakeholder alignment and influence
Experience with enterprise CMS platforms (e.g., AEM), content systems, or digital marketing technologies
Familiarity with SEO, GEO, AI content strategy, and content performance measurement
Strong communication and executive presentation skills
Working knowledge of customer journeys, digital channels, content performance metrics, and personalized content experiences.
Proven track record of building cross-functional relationships and partnerships
Experience with content ops, design system documentation, metadata and taxonomy, and content modeling, and modular content strategy is a plus.

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement*