North America Area Manager – Digital Adoption

Caterpillar Inc.

North America Area Manager leading a team for digital adoption of Caterpillar products in the U.S. and Canada.

Posted 7/17/2026full-timeAurora • Colorado, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $159,120 - $238,680 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving digital transformation and product adoption, with a strong focus on customer-centric strategies and effective communication. Capable of leading teams, fostering collaboration, and utilizing data-driven insights to enhance dealer engagement and success.

Highest-signal resume keywords

Digital Transformation LeadershipCustomer-Centric Culture DevelopmentStrategic Feedback IntegrationRelationship Management TechniquesEffective Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Team LeadershipCollaborationAccountabilityProblem SolvingCustomer Needs Analysis

Industry Keywords

Digital AdoptionDealer Digital RoadmapsAdoption MetricsVoice Of CustomerProduct Adoption Consultants

About the role

Key responsibilities & impact

Responsible for driving digital transformation and product adoption for the U.S. and Canada
Establish alignment with dealer leaders on the Dealer Digital Roadmaps and ensure execution is in line with aligned digital priorities
Build and lead a team of high performing Digital Adoption Reps who serve as trusted advisor for dealer digital acceleration
Lead the alignment of digital goals and targets with dealer digital leaders. Collaborate with district teams, Industry to ensure alignment and adoption goals and support dealer success
Monitor and report on adoption metrics and KPIs, ensuring measurable impact on dealer engagement and customer success.
Proactively lead execution priorities by identifying areas of improvement and roadblocks to adoption and lead to resolution
Create a structured process to gather VOC/VOD to drive digital adoption.
Partner with Product Adoption Consultants (PACs) to ensure feedback is translated into actionable insights for product improvement and actions to drive digital adoption.
Develop and lead DARs, ensuring they are equipped with the tools, training, and strategic guidance needed to succeed.
Drive onboarding and continuous learning initiatives, including role-based enablement and modern training resources.
Foster a culture of collaboration, accountability, and regional expertise, ensuring reps are deeply engaged with dealer digital teams

Requirements

What you’ll need

Drives a customer centric culture and proactively reviews digital adoption from a customer lens.
Drives deep understanding of customer needs and expectations.
Drives strategic feedback and input into Cat & dealer digital roadmaps
Drives focus on clearly communicating value of digital products and solutions to dealers and customers.
Leads strategic discussions with dealers and the team with ability to connect the digital ecosystem and solutions.
Ensures DARs and dealers are up to speed on current status, product updates and upcoming features.
Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Foundational understanding of relevant technologies and their applications. Actively pursues learning opportunities to maintain and enhance technical proficiency in support of excellence.

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement