Global Retail Electric Power Market Development Manager

Caterpillar Inc.

Market Development Manager responsible for growth strategies within Caterpillar's global retail electric power sector. Leading a high-performing team to deliver insights, strategies, and solutions.

Posted 7/14/2026full-timeIrving • Illinois, Texas • 🇺🇸 United StatesSeniorLead💰 $159,120 - $238,680 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading customer-backed commercial strategies and developing actionable growth plans based on market insights. Proven ability to build high-performing teams and drive strategic planning processes that enhance decision quality and execution predictability.

Highest-signal resume keywords

Customer-Back Commercial StrategyMarket Opportunity AssessmentsProduct Management ExperiencePeople Leadership ExperienceElectric Power Industry Experience

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Hard Skills

Business Strategy DevelopmentMarket SegmentationProduct PrioritizationInvestment Proposal DevelopmentCompetitive Positioning

Soft Skills

Coaching and MentoringCross-Functional CollaborationStrategic CommunicationTeam DevelopmentAccountability

Industry Keywords

Electric PowerIndustrial EquipmentEnergyGenerator Set ApplicationsDistributed EnergyGas Power SolutionsDealer ChannelsGlobal Sales Organizations

About the role

Key responsibilities & impact

Lead Customer-Back Commercial Strategy
Shift organizational focus from internal product discussions to customer outcomes, market opportunities, and competitive positioning.
Translate customer insights, unmet needs, and market trends into actionable growth strategies.
Drive development of customer segmentation, market opportunity assessments, and growth plans by region and segment.
Partner with sales leadership and dealers to identify growth opportunities and expand market share.
Shape Long-Term Product and Market Roadmaps
Lead development of global retail electric power market strategies through 2030 and beyond.
Define customer-backed growth opportunities across gas, diesel, hybrid, and emerging power solutions.
Partner with product groups to influence Tier 4 and future product roadmaps.
Prioritize investments based on market attractiveness, customer demand, profitability, and strategic fit.
Provide strategic recommendations to executive leadership regarding market expansion opportunities, portfolio priorities, and competitive positioning.
Improve Strategic Planning and Governance Processes
Own and continuously improve key commercial and product strategy processes including PACT development, one-page business cases, product prioritization, market opportunity assessments, and annual planning cycles.
Establish best practices that improve decision quality, customer focus, and cross-functional alignment.
Ensure governance processes support timely and informed investment decisions.
Build and Develop a High-Performing Team
Recruit, coach, and develop a diverse team of commercial and product professionals.
Create a culture centered on accountability, continuous learning, customer focus, and growth mindset.
Develop future leaders through coaching, mentoring, talent planning, and development opportunities.
Drive employee engagement and foster an environment where innovation, collaboration, and ownership thrive.
Drive Proactive Annual Business Execution
Develop and manage an annual REPS strategic planning and deliverables calendar.
Create visibility to key milestones, decisions, reviews, and executive deliverables.
Establish disciplined operating rhythms that reduce reactive work and improve execution predictability.
Monitor progress and hold teams accountable for commitments and outcomes.

Requirements

What you’ll need

Bachelor's degree from an accredited university.
Minimum 10 years of product management, commercial, strategy, marketing, or sales leadership experience.
Minimum 3 years of people leadership experience.
Demonstrated success developing business strategies and turning them into measurable business results.
Experience influencing cross-functional teams and senior leadership.
Electric Power, industrial equipment, energy, or related industry experience.
Strong understanding of generator set applications, distributed energy, gas power solutions, and customer buying behaviors.
Experience working with dealer channels, distributors, or global sales organizations.
Proven experience leading market strategy, product strategy, or commercial transformation initiatives.
Ability to synthesize market, customer, competitive, and financial information into clear strategic recommendations.
Experience developing and communicating executive-level business cases and investment proposals.

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement