Senior Marketing & Sales Operations Consultant

Caterpillar Inc.

Senior Marketing & Sales Operations Consultant supporting district teams at Caterpillar to enhance marketing effectiveness and revenue growth by driving engagement and operational improvements.

Posted 7/9/2026full-timePeoria • Illinois, Texas • 🇺🇸 United StatesSenior💰 $128,470 - $192,710 per yearWebsite

About the role

Key responsibilities & impact

Enable services and sales revenue growth by supporting district teams in driving marketing and sales effectiveness capabilities at Caterpillar Dealers.
Actively support districts by resolving problems regarding business plan execution, operational improvement and achievement of targets.
Partner with districts to develop and execute strategic engagement and implement action plans for dealer marketing capabilities.
Measure dealer performance and support districts on developing improvement action plans and gap resolution initiatives to support Differentiated Dealer Capabilities.
Drive dealer usage of marketing automation tools that allow boosting online customer engagement by providing dynamic digital experiences that trigger personalized customer journeys and monitoring the customer behavior with the goal of increasing the number of active retail customers.
Develop deep expertise to advise districts and dealers on process improvement for areas such as customer retention and activation, nurturing campaigns, and marketing leads development and follow through.
Evaluate the training needs of field representative and dealer personnel and leverage existing materials and resources to satisfy those training requirements in the digital marketing space.
Cross functional collaboration with partner divisions including Construction Industries (CI), Power & Energy (P&E), Resource Industries (RI), and Cat Digital.
Other duties as assigned by Caterpillar management from time-to-time.

Requirements

What you’ll need

Bachelor’s degree in marketing or business, or related experience in lieu of business or marketing degree.
Knowledge of marketing and sales key concepts and industry strategies.
Previous experience working with Caterpillar’s dealer network.
Previous Caterpillar field representative experience.
Previous roles held in marketing operations and sales support or commercial/industry experience
Self-driven with the demonstrated ability to work on increasingly more complex assignments.

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing ConceptsSales StrategiesOperational ImprovementCustomer RetentionNurturing CampaignsMarketing Leads DevelopmentBusiness Plan ExecutionGap Resolution InitiativesDigital MarketingTraining Needs Evaluation

Soft Skills

Self-DrivenProblem SolvingCross-Functional Collaboration