Senior Digital Engagement Consultant – Insights

Caterpillar Inc.

Senior Digital Engagement Consultant leading adoption and engagement strategies for Caterpillar's digital solutions. Collaborating with product teams and regional dealers for impactful engagement and value realization.

Posted 6/19/2026full-timeChicago • Illinois • 🇺🇸 United StatesSenior💰 $108,318 - $169,060 per yearWebsite

About the role

Key responsibilities & impact

Lead Adoption Strategy & Execution (Part Strategist)
Develop, manage, and execute end-to-end engagement strategies to accelerate product adoption (tied to product releases and regional priorities)
Identify adoption barriers and design targeted interventions, along with responsibility of ensuring regional teams are integrated into the engagement plans
Provide strategic guidance on digital capability requirements, to drive adoption, engagement and deliver the best overall customer experience with our digital products.
Drive Insights & Data-Informed Decisions (Part Analyst)
Analyze product usage and engagement trends, plus gather dealer and regional team feedback to make data-informed decisions and drive adoption through engagement strategies
Identify gaps in adoption efforts and lead retention projects (in coordination with multiple teams) to drive authentic adoption
Leverage multiple reporting insights to develop plan and continually refine strategies
Design and Execute Engagement strategies & Marketing Activations (Part Marketer)
Create targeted messaging and campaigns to promote product value, dealer action and drive engagement.
Capture and scale best practices and success stories to drive broader organizational impact
Curate a dealer engaged community to foster trust and authentic adoption
Build Partnerships & Scale Impact (Part Relationship Builder)
Build strong relationships with regional teams, dealers and product partners
Act as a connector across product, marketing, and field regional teams
Coordinate with multiple internal teams to help drive a unified engagement strategy and experience for our dealers and internal partners

Requirements

What you’ll need

Experience and expertise in promoting and/or driving engagement of digital products (condition monitoring is a plus)
Experience supporting and driving adoption for digital solutions around sales, leads generation, and revenue opportunity is a plus
Experience in working with Field teams or Dealers.
Technical marketing background and secure understanding of campaign building, customer journeys and an omnichannel approach

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisdigital marketingcampaign buildingcustomer journey mappingengagement strategy developmentproduct adoption strategiesretention project managementomnichannel marketinginsight generationproduct usage analysis

Soft Skills

strategic guidancerelationship buildingcollaborationcommunicationproblem-solvingcommunity engagementtrust buildinginterpersonal skillsleadershiporganizational impact