Marketing Technology, Data Business Analyst

Caterpillar Inc.

Business Analyst focusing on marketing data and technology solutions for Caterpillar Inc. Collaborating with teams to improve digital experiences and support enterprise growth.

Posted 6/17/2026full-timePeoria • Illinois, North Carolina, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $97,530 - $146,290 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Partner with product owners, engineering and architecture teams to turn business requirements into actionable work items.
Support marketing data and technology initiatives that improve digital capabilities, strengthen data use, and create measurable business value.
Define and improve business processes, governance models, and workflows that help teams move faster and work more effectively.
Create business requirements, features, user stories, process documentation, and supporting materials that enable solution design and delivery.
Assist in stakeholder communication to clarify priorities, define scope, identify dependencies, and support confident decision-making.
Work across cross-functional teams to support implementation, issue resolution, change management, communication, and adoption.
Use data, reporting, and business insights to identify opportunities, support analysis, and shape recommendations.
Track timelines, risks, dependencies, and deliverables to help keep initiatives on course and moving forward.
Build strong partnerships across teams and help connect work across the organization to support scalable marketing technology and data solutions.
Contribute to the ongoing evolution of marketing technology capabilities, customer data processes, and digital business workflows.

Requirements

What you’ll need

Experience as a business analyst or in a similar role supporting marketing data, digital capabilities, or marketing technology initiatives.
Ability to translate business needs into requirements, process flows, user stories, and delivery-ready documentation.
Knowledge of marketing technology ecosystems, customer data flows, integrations, and digital marketing operations.
Experience partnering with product owners, engineering, architecture, analytics, and business stakeholders in cross-functional delivery environments.
Strong analytical skills with the ability to connect business goals to practical technical solutions.
Experience with tools or platforms such as Google Analytics, customer data solutions, cloud platforms, analytics tools, or other marketing technology platforms.
Bachelor’s degree in business, marketing, analytics, information systems, or a related field.
Five or more years of experience in business analysis, marketing technology, digital operations, or a related area.
Track record of helping deliver cross-functional initiatives successfully and driving meaningful business outcomes.
Strong problem-solving skills with the ability to turn complex information into clear, actionable next steps.
Strong communication and facilitation skills, with the ability to engage technical and non-technical audiences.
Experience using data and reporting to identify opportunities, generate insights, and support recommendations.
Proven ability to collaborate across teams, build relationships, and influence without direct authority.
Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
Demonstrated curiosity, adaptability, and a continuous improvement mindset.
Technical aptitude and the ability to apply relevant tools and technologies to solve business problems.

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business analysisprocess flowsuser storiesdocumentationdata analysismarketing technologydigital operationscustomer data flowsintegrationsanalytics

Soft Skills

analytical skillsproblem-solving skillscommunication skillsfacilitation skillscollaborationrelationship buildinginfluence without authorityorganizational skillsadaptabilitycontinuous improvement mindset

Certifications

Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in analyticsBachelor’s degree in information systems