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Product & Services Solutions Manager
Caterpillar Inc.Marketing Manager at Caterpillar Inc. overseeing research, market plans, and brand strategies for specific product groups across the country.
About the role
Key responsibilities & impact- Manage a marketing function for specific market segment or product group
- Oversee research of multiple requests from business development leaders across the country
- Develop and implement market research plans for key products and services
- Collaborate on brand positioning, databases, and direct response
- Develop strategic plans for expansion of existing brands and new products or services
- Present marketing plans and strategic direction for region to senior management
Requirements
What you’ll need- Extensive Experience in marketing functions for specific market segments or product groups
- Knowledge of customer focus and ability to create customized customer solutions
- Working knowledge of global business perspectives and operational issues in different countries
- Extensive experience in promoting creative thinking and innovation
- Effective communication skills with the ability to provide feedback and coaching
- Working knowledge of influencing tactics and strategies
- Extensive experience in relationship management and conducting periodic reviews
- Working knowledge of strategic thinking and planning in organizational contexts
- Extensive experience in vendor/supplier management processes
Benefits
Comp & perks- Relocation is available for this position
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchbrand positioningstrategic planningvendor managementcustomer solutionscreative thinkinginnovation
Soft Skills
effective communicationfeedbackcoachingrelationship managementstrategic thinkinginfluencing tactics