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Product & Services Solutions Manager
Caterpillar Inc.Marketing Manager managing a marketing function for specific market segments at Caterpillar Inc. Overseeing market research and presenting strategic plans to senior management.
About the role
Key responsibilities & impact- Manage a marketing function for a specific market segment
- Oversee research requests from business development leaders
- Develop and implement market research plans
- Present marketing plans to senior management for funding
Requirements
What you’ll need- Knowledge of customer localization in business decisions
- Knowledge of international marketplace issues
- Knowledge of approaches for promoting creative thinking
- Understanding of effective communication concepts
- Knowledge of effective influencing tactics
- Knowledge of relationship management techniques
- Knowledge of organizational acumen for strategic planning
- Knowledge of external provider management processes
Benefits
Comp & perks- Professional growth opportunities
- Leadership programs
- Diversity celebration
ATS Keywords
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Soft Skills
effective communicationinfluencing tacticsrelationship managementorganizational acumencreative thinking