Lead Digital Project Manager – Salesforce Marketing Cloud

Caterpillar Inc.

Lead Digital Project Manager overseeing Salesforce Marketing Cloud operations at Caterpillar. Driving digital marketing automation and customer journey optimization for diverse markets.

Posted 5/22/2026full-timeIrving • Illinois, North Carolina, Texas • 🇺🇸 United StatesSenior💰 $128,470 - $192,710 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the creation, maintenance, and optimization of customer journeys in Salesforce Marketing Cloud.
Standardize templates and workflows to reduce dealer burden and accelerate onboarding.
Operationalize solutions designed for scalability, supporting Caterpillar’s global footprint and diverse market needs.
Drive consistency among dealer marketing automation journeys.
Ensure compliance with opt-in rules and exclusion lists for targeted campaigns.
Oversee campaign scheduling, dealer notifications, and performance reporting.
Maintain documentation and playbooks for operational processes.
Communicate with stakeholders and across related teams.

Requirements

What you’ll need

Current Salesforce Marketing Cloud Engagement Developer and Marketing Cloud Engagement Consultant certifications
Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration, or related field; advanced degree preferred
Demonstrated expertise in Salesforce Marketing Cloud, Adobe content management systems, and digital marketing data architecture, as it applies to the heavy machinery industry
Direct experience scaling digital products for enterprise, dealer network, or global use
Strong knowledge of quality assurance, compliance, and governance practices within a digital marketing context
Exceptional communication, collaboration, and stakeholder management skills, with demonstrated ability to drive change and build consensus

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Salesforce Marketing Clouddigital marketing data architecturequality assurancecompliancegovernance practices

Soft Skills

communicationcollaborationstakeholder managementdrive changebuild consensus

Certifications

Salesforce Marketing Cloud Engagement DeveloperSalesforce Marketing Cloud Engagement Consultant