Market Research Consultant

Caterpillar Inc.

Market Research Consultant supporting business goals through customer insights analysis. Collaborating with CAT teams to enhance customer loyalty and improve survey processes.

Posted 4/30/2026full-timeChicago • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $97,530 - $146,290 per yearWebsite

About the role

Key responsibilities & impact

Leverage new and existing customer insights tracking survey data, transactional survey data and primary market research to help CAT business units and CAT dealers identify what experiences and key actions will drive long term loyalty and increased share of wallet across all customer touch points.
Drive continuous improvements in survey content, focus efforts on the key drivers of loyalty, and increase enterprise awareness through training and communication efforts.
Maintains accountability with True Voice Program (TVP) dealer onboarding goals and deliverables.
Communicates with and coordinates dealer and internal support resources to troubleshoot issues with survey alerts and data dashboards.
Analyzes and critiques post program results to determine if goals were met; recommends alternative action plans.
Works as a team with dealer and market research consultant to gain maximum benefit from company resources.
Directs data quality review and audit processes.
Other duties as assigned by Caterpillar management from time-to-time.

Requirements

What you’ll need

Bachelor’s degree or equivalent experience in business, marketing, market research, marketing analytics, or market development roles
Excellent communication, presentation, and analytical skills
Preferred experience in market research or voice of customer research
Preferred experience in define, design, execute and analyze market research
Preferred experience with quantitative and qualitative analyses
Industry knowledge (B2B preferred)
Knowledge of Caterpillar product line, product applications, or aftermarket programs
Ability to fulfill individual role by delivering high quality work in a timely manner while interacting with and supporting the team effectively
Ability to work effectively in the global environment with many different cultures represented is critical to the success of this position.
Project facilitation and consensus building
Technical competence (various software/platforms).
Qualtrics experience preferred.
Project management experience
Data fluency, experience with data analysis and collaboration with Analytics teams
Customer feedback experience
High emotional intelligence

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market researchmarketing analyticsquantitative analysisqualitative analysisdata analysisproject managementdata quality reviewcustomer feedback analysissurvey content improvementloyalty program analysis

Soft Skills

communication skillspresentation skillsanalytical skillsteam collaborationproject facilitationconsensus buildingemotional intelligencetimelinesscultural awarenesssupportive interaction