Web Experience Consultant

Caterpillar Inc.

Web Experience Consultant at Caterpillar Inc. developing personalized digital marketing solutions through web experiences and UX design.

Posted 4/16/2026full-timeChicago • Illinois, North Carolina, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $128,470 - $192,710 per yearWebsite

About the role

Key responsibilities & impact

Develop strategic solutions for web experiences supporting paid media and marketing automation (e.g., email, SMS, WhatsApp), ensuring seamless integration across digital marketing platforms, products, and data sources.
Collaborate with business unit partners to understand their marketing strategies and translate them into UX requirements.
Standardize landing page templates and personalization workflows to streamline dealer processes and accelerate onboarding, reducing operational burden.
Coordinate with creative teams and web developers to ensure delivery of dealer-approved, brand-compliant web content for campaigns.
Ensure translation and localization of web content to support global marketing initiatives and regional relevance.
Drive consistency and best practices across dealer landing pages, optimizing the user experience and campaign performance.
Lead change management initiatives, providing clear and effective communication to both technical and non-technical stakeholders regarding web landing page and marketing automation projects.

Requirements

What you’ll need

Bachelor’s degree in Web Design, Marketing, Digital Media, Computer Science, Business Administration, or related field; advanced degree preferred
Demonstrated expertise in Adobe content management systems
Strong knowledge of quality assurance, compliance, and governance practices within a digital marketing context
Exceptional communication, collaboration, and stakeholder management skills, with demonstrated ability to drive change and build consensus
Ability to coordinate cross-functional teams and manage multiple projects simultaneously in a fast-paced environment
Strong analytical skills with the ability to interpret data and generate actionable insights.

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

web developmentUX designmarketing automationquality assurancedata analysiscontent management systemspersonalization workflowslanding page optimizationchange managementdigital marketing

Soft Skills

communicationcollaborationstakeholder managementanalytical skillsproject managementconsensus buildingadaptabilityleadershipproblem-solvingcreativity