Caterpillar Inc.

Web Experience Consultant

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: Chicago • Illinois • North Carolina • United States

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Salary

💰 $128,470 - $192,710 per year

About the role

  • Develop strategic solutions for web experiences supporting paid media and marketing automation (e.g., email, SMS, WhatsApp), ensuring seamless integration across digital marketing platforms, products, and data sources.
  • Collaborate with business unit partners to understand their marketing strategies and translate them into UX requirements.
  • Standardize landing page templates and personalization workflows to streamline dealer processes and accelerate onboarding, reducing operational burden.
  • Coordinate with creative teams and web developers to ensure delivery of dealer-approved, brand-compliant web content for campaigns.
  • Ensure translation and localization of web content to support global marketing initiatives and regional relevance.
  • Drive consistency and best practices across dealer landing pages, optimizing the user experience and campaign performance.
  • Lead change management initiatives, providing clear and effective communication to both technical and non-technical stakeholders regarding web landing page and marketing automation projects.

Requirements

  • Bachelor’s degree in Web Design, Marketing, Digital Media, Computer Science, Business Administration, or related field; advanced degree preferred
  • Demonstrated expertise in Adobe content management systems
  • Strong knowledge of quality assurance, compliance, and governance practices within a digital marketing context
  • Exceptional communication, collaboration, and stakeholder management skills, with demonstrated ability to drive change and build consensus
  • Ability to coordinate cross-functional teams and manage multiple projects simultaneously in a fast-paced environment
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
Benefits
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web developmentUX designmarketing automationquality assurancedata analysiscontent management systemspersonalization workflowslanding page optimizationchange managementdigital marketing
Soft Skills
communicationcollaborationstakeholder managementanalytical skillsproject managementconsensus buildingadaptabilityleadershipproblem-solvingcreativity