Caterpillar Inc.

Marketing Communications Manager

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: Chicago • Illinois • United States

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Salary

💰 $159,120 - $238,680 per year

About the role

  • Lead the development and execution of innovative creative concepts across all platforms.
  • Partner with the agency director and leadership team on evolving the strategy of Ironworks.
  • Cultivate and maintain strong relationships with clients, internal teams, and external partners to understand their goals and deliver impactful creative solutions.
  • Translate business strategy into effective creative execution.
  • Support marketing and business unit leadership in the evaluation, development and refinement of creative marketing concepts at the individual project, program and industry levels.
  • Team with account managers and marketing strategists in focusing and translating business partner needs into smart, measurable creative strategies.
  • Contribute strategic ideas and innovative thinking that support business objectives.
  • Enable and support the creative teams in the development of fresh, compelling creative concepts that add to the Caterpillar customer experience and build the brand.
  • Ensure copy is customer focused and portrays Caterpillar “voice” across print and digital channels.
  • Work with functional team supervisors to refine workflow processes to better meet high-volume, high-quality program demands.
  • Actively contribute higher-level ideas and messaging that positions and differentiates Caterpillar from our competition.
  • Keep abreast of business climate changes, including insight into industry, competitive, target audience and marketplace changes.
  • Be aware of major cross-enterprise initiatives, marketing and publicity programs, representing and addressing channel concerns and needs as appropriate.
  • Review and approve all creative marketing collateral for quality excellence prior to delivery to clients.
  • Provide overall creative direction and feedback for a team of writers, designers, photographers and videographers to create strategic, cutting-edge, targeted campaigns.
  • Monitor team performance and give guidance when needed
  • Support forecasting and budget management for the creative team.

Requirements

  • Bachelor’s degree preferred in Marketing or Communications or equivalent working experience
  • Agency experience required
  • Experience leading a creative team.
  • Experience with a wide array of media including print, broadcast, digital, outdoor and events/displays.
  • Understanding of all aspects of print and interactive design, as well as copywriting.
  • Strong, flexible strategic thinker with vision.
  • Demonstrated ability to lead through influence across stakeholders, team members and Enterprise teams.
  • Strong communication, presentation, organization, and stakeholder management skills.
Benefits
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement*
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative conceptsprint designinteractive designcopywritingmarketing strategycampaign developmentbudget managementworkflow processesmedia experiencecreative direction
Soft Skills
strategic thinkingleadershipcommunicationpresentationorganizationstakeholder managementrelationship buildinginfluenceteam performance monitoringinnovative thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications