Caterpillar Inc.

Marketing Automation Journey Manager

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: Peoria • Illinois • North Carolina • United States

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Salary

💰 $128,470 - $192,710 per year

Tech Stack

Cloud

About the role

  • Own the creation, maintenance, and optimization of customer journeys in Salesforce Marketing Cloud.
  • Standardize templates and workflows to reduce dealer burden and accelerate onboarding.
  • Operationalize solutions designed for scalability, supporting Caterpillar’s global footprint and diverse market needs.
  • Drive consistency among dealer marketing automation journeys.
  • Ensure compliance with opt-in rules and exclusion lists for targeted campaigns.
  • Oversee campaign scheduling, dealer notifications, and performance reporting.
  • Maintain documentation and playbooks for operational processes.
  • Communicate with stakeholders and across related teams.

Requirements

  • Current Salesforce Marketing Cloud Developer and Consultant certifications
  • Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration, or related field; advanced degree preferred or equivalent working experience
  • Demonstrated expertise in Salesforce Marketing Cloud, Adobe content management systems, and digital marketing data architecture, as it applies to the heavy machinery industry
  • Direct experience scaling digital products for enterprise, dealer network, or global use
  • Strong knowledge of quality assurance, compliance, and governance practices within a digital marketing context
  • Exceptional communication, collaboration, and stakeholder management skills, with demonstrated ability to drive change and build consensus.
Benefits
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement * These benefits also apply to part-time employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Salesforce Marketing Clouddigital marketing data architecturequality assurancecompliancegovernance practices
Soft Skills
communicationcollaborationstakeholder managementdrive changebuild consensus
Certifications
Salesforce Marketing Cloud Developer certificationSalesforce Marketing Cloud Consultant certification