Serve as Content Work Stream Lead on Go to Market (GTM) team, ensuring alignment with GTM partners
Work collaboratively with product specialists, regional marketing teams and engineers
Develop product marketing to effectively convey value-selling messages, differentiated from the competition, focused on solutions and leading with customer needs.
Develop global core content plans (deliverables, languages, due dates) according to our content strategy
Develop, write and deliver core content marketing materials for aftermarket products, technologies and services (such as videos, technical specifications documents, web pages, product brochures, etc.), and ensure it is optimized for AI and organic search
Partner with enterprise process owners and external suppliers to execute and publish content, overseeing project management and utilizing internal systems for production and publication—including content and asset management databases, translation agencies, and related tools.
Manage complex, strategic initiatives to support product differentiation, business competitiveness and agility, and customer and employee engagement
Drive strategic and solution-oriented thinking, positive change management, content quality and process improvements

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field OR equivalent work experience
Demonstrated marketing experience and expertise, including product marketing
Strong customer focus, effective communications, relationship management, vendor management, creativity
Effective use of digital marketing tactics and analytics
Proven skills in effective messaging, including translating technical features into customer benefits and communicating why a customer would want our product over the competitors
Proven skills in developing value messaging and displays level of comfort reporting to senior and executive management.

Benefits

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingcontent marketingdigital marketinganalyticsvalue messagingtechnical specificationsproject managementcontent strategySEOcustomer needs analysis

Soft Skills

customer focuseffective communicationrelationship managementvendor managementcreativitystrategic thinkingchange managementcontent quality managementprocess improvementcollaboration

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business