Make Data Consumable: Partner with rental and related insights and analytics teams to ensure DIW/DBM data is structured and accessible, enabling them to build powerful visualizations and actionable reporting.
Drive GA4 & Site Performance: Consult with digital site and app owners to leverage Google Analytics 4 (GA4) data, identifying integration points that improve user experiences, conversion rates, and overall platform health.
Drive AI-Powered Marketing: Partner with dealers and marketing teams to leverage Google Analytics 4 (GA4) data with AI capabilities, enabling predictive audience modeling, automated campaign optimization, and more personalized customer journeys.
Optimize Dealer Marketing Spend: Guide dealers on using DIW/DBM data to refine their marketing and audience segmentation, ensuring they maximize ROI on their digital campaigns.
Strategic Discovery: Facilitate sessions with stakeholders to uncover "blind spots" in the customer lifecycle, identifying where data-driven insights can solve previously unaddressed customer problems.
Technical Translation: Bridge the gap between business needs and technical execution by converting business requirements into clear Epics, Features, and Support Cases for architecture and engineering teams.
Adoption & Change Management: Drive the deployment of DIW/DBM tools, ensuring dealers understand the value proposition and successfully integrate data into their daily decisioning.
Process Governance: Refine intake and handoff processes to ensure that business requirements are accurately prioritized within the data ecosystem teams.
Education: Conduct high-level training and presentations to educate partners on the strategic advantage of Google Analytics data, creating a culture of data-driven decision-making.

Requirements

A four-year bachelor’s degree in Digital Marketing, Analytics, eCommerce, or a related field, or equivalent professional experience.
Google Analytics Individual Qualification (GAIQ) with a proven track record of using GA4 to drive marketing insights.
Hands-on technical experience with Google Cloud Platform (GCP), specifically BigQuery, alongside Snowflake and general data lake integration.
Deep understanding of MarTech stacks, digital marketing products, and the technical documentation required to bridge business and engineering teams.
Superior verbal and written skills with the ability to influence executive management and facilitate complex discussions across diverse global cultures.
Proficiency in Azure DevOps (ADO) for managing Epics and User Stories, combined with strong program management and change management expertise.
Extensive experience leading distributed teams, effectively managing both onshore and offshore resources in high-change, fast-paced environments.
Advanced skills in the Microsoft Office 365 suite (Excel, Word, Outlook) to support data-driven storytelling and reporting.
In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.

Benefits

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google Analytics 4BigQuerySnowflakedata lake integrationMarTech stacksprogram managementchange managementdata-driven storytellingdigital marketing productstechnical documentation

Soft Skills

verbal communicationwritten communicationinfluencingfacilitationteam leadershipstakeholder engagementtrainingproblem-solvingcross-cultural communicationadaptability

Certifications

Google Analytics Individual Qualification