Coordinate the flow of GA4 data into the broader marketing ecosystem, including audience synchronization, automated journey triggering, and enriching behavioral analysis tools and customer feedback platforms.
Lead the deployment of GA4 integrations with enterprise platforms, ensuring data is mapped correctly to support high-value marketing activities like real-time personalization and cross-channel attribution.
Create training materials, playbooks, and integration guides that help marketing teams move from legacy to modern, integrated workflows.
Act as the "Voice of the Product" by providing transparent updates on integration progress and sharing "success stories" that demonstrate the business value of synchronized data.
Work with the data quality team to enforce data standards and coordinate to ensure all integrations follow established governance and quality requirements.
Manage the User Acceptance Testing (UAT) process to verify that integrations are accurate, actionable, and ready for marketing use before launch.
Conduct high-level training and presentations to educate partners on the strategic advantage of Google Analytics data, creating a culture of data-driven decision-making.

Requirements

Strong academic foundation in Marketing, Business, Information Systems, or a related field; advanced degree or MBA preferred for strategic, mid‑career impact
Proven experience in Digital Product Management, with a clear emphasis on solving business problems and driving user adoption over technical implementation
Deep expertise in MarTech integration, including orchestrating data flows across platforms to enable omnichannel activation and personalized customer experiences
Ability to serve as a bridge between technical and marketing teams, translating complex integration work into clear, value‑driven outcomes for stakeholders and executives
Demonstrated success measuring impact through adoption and business results, not just delivery—ensuring marketing users actively leverage integrated data
Strong change management leadership, applying structured frameworks to guide teams through technical transitions and maximize tool proficiency
Proficiency in Azure DevOps (ADO) and solid understanding of Agile product practices and data governance, ensuring integrations are scalable, governed, and aligned with enterprise standards
Experience coordinating distributed teams, effectively managing both onshore and offshore resources in high-change, fast-paced environments
Advanced skills in the Microsoft Office 365 suite (Excel, Word, Outlook) to support data-driven storytelling and reporting.
In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.

Benefits

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

GA4MarTech integrationDigital Product Managementdata governanceUser Acceptance Testingdata-driven decision-makingchange managementAgile product practicesdata flows orchestrationMicrosoft Office 365

Soft Skills

leadershipcommunicationcollaborationproblem-solvingtrainingpresentationstakeholder managementadaptabilitystrategic thinkinguser adoption

Certifications

MBA