Own the Product Vision: Lead the roadmap for a 360-degree customer view, acting as the primary consultant and evangelist to business partners and stakeholders to ensure the initiative is aligned with business needs and value.
Architect the 'Unified Visitor Record': Define the business rules for deduplication and identity resolution, owning the roadmap for engineering that links visitors to customer contacts across devices and platforms using deterministic and probabilistic matching.
Establish Visitor Data Governance: Define the 'master' sources for data entities and manage the Business Glossary and Data Catalog to ensure all unified data is standardized, documented, and easily discoverable.
Drive Visitor Data Quality Innovation: Own the strategy for visitor data validation rules and enhancement systems to ensure the integrity of the digital visitor and related marketing consumer data.
Mitigate Compliance Risk: Partner with legal and privacy teams to proactively enforce global policies (e.g., GDPR, CCPA), ensuring the DBM lake continues to build on its' foundation of 'privacy-by-design.'
Innovate Attribute Engineering: Define and standardize the library of behavioral attributes and features required to provide personalization and high-precision target audience marketing.
Advance Identity Intelligence: Partner with AI and data scientist teams to develop and refine matching and attribute creation models to improve profile accuracy and empower targeted and personalized marketing.
Enable Action: Translate business pain points from Sales, Marketing, and Site/App Product Owners into technical requirements for consumable data sets and in turn enable dashboards and advanced analytics.
Strategic Profile Enrichment: Manage the roadmap for integrating high-value third-party data (demographic, firmographic, and psychographic) to deepen the understanding of the customer journey.

Requirements

A four-year bachelor’s degree or higher in Marketing, Analytics, Data Science, eCommerce, Information Systems, or a related field, or equivalent professional experience.
Experience specifically focused on Data Product Ownership, MarTech Strategy, or Customer Data Management.
Work experience in a high-level advisory or 'Internal Consultant' capacity, with a proven track record of presenting data roadmaps to stakeholders.
Ability to translate complex customer behaviors and digital journey stages into clear, high-value attributes that drive conversion and retention.
Define data requirements for real-time personalization and dynamic audience segmentation within a digital product environment.
Demonstrate translating complex data concepts into a 'business value' story for executive leadership, effectively acting as an internal consultant for Sales, Marketing, and Service departments.
Understand how digital data (like Google Analytics) maps to marketing use cases and how customer profiles are built within a cloud-based data lake.
Experience building and managing Data Dictionaries where definitions are standardized across multiple global teams to eliminate confusion and data silos.
Ability to define the 'why' and 'what' behind data schemas, ensuring that technical implementations perfectly match the intended business outcomes.
Understanding of the global privacy landscape (GDPR, CCPA) and experience ensuring digital products remain compliant while staying innovative.
Excellent communication skills with the ability to influence leadership and facilitate complex discussions across diverse teams.
Proficiency in Azure DevOps (ADO) for managing Epics, Features and Support Cases, combined with strong program management and change management expertise.
Experience working with distributed teams, effectively coordinating between both onshore and offshore resources in high-change, fast-paced environments.
In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.

Benefits

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Data Product OwnershipMarTech StrategyCustomer Data ManagementData GovernanceData Quality InnovationAttribute EngineeringIdentity IntelligenceReal-time PersonalizationDynamic Audience SegmentationData Schema Definition

Soft Skills

CommunicationInfluencing LeadershipFacilitating DiscussionsAdvisory SkillsTranslating Complex ConceptsStakeholder EngagementProgram ManagementChange ManagementCollaborationProblem Solving