Strategy & Roadmap: Define the vision for customer data collection, prioritizing features that improve data quality, latency, and accessibility. This includes centralizing management and standards around data collection through all applicable channels.
Responsible for acting as Project Manager for larger, more complex projects with high value to the organization
Product Development: Translate user needs into technical requirements for engineering teams, overseeing the lifecycle of data capture tools (forms, APIs).
Data Flow & Pipeline Management: Oversee the end-to-end flow of data from ingestion to consumption, ensuring reliability, velocity and modernization
Data Accuracy & Quality: Ensure high-quality, actionable data through validation tools and deduplication processes.
Compliance & Privacy: Ensure all contact collection methods comply with regulations such as GDPR, CCPA, and CAN-SPAM.
Governance & Compliance: Ensure data products adhere to security, privacy, and regulatory frameworks.
Customer Insights: Analyze data, conduct user research, and collect feedback to improve user experience and increase conversion rates.
Cross-Functional Collaboration: Partner with marketing (for campaigns), sales (for lead management), and legal teams.
Stakeholder Collaboration: Work with stakeholders to determine long and mid-term product development strategy for the Marketing Communities and ensure alignment with overall member engagement vision and strategy.
Ensure buy-in for the product development strategy both internally and with key internal business partners.
Partner with data engineers, analysts, and business leaders to translate business needs into technical data requirements.
Product Lifecycle Ownership: Lead all phases from ideation to post-launch monitoring, using feedback to adjust products.
Team Management and Vision: Manages and mentors teams and associated budgets; designs enablement plans to enhance team capabilities.
Participates in strategy development and implementation of marketing technology and/or marketing data tools and techniques to improve business outcomes.
Evaluates existing marketing technology and/or marketing data tools and systems capabilities, shares recommendations for improvement.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
Experience leading teams
Strong understanding of data infrastructure, contact management, and data modeling.
Experience in Agile methodology, building roadmaps, and prioritizing backlogs.
Ability to perform in-depth data analysis to identify bottlenecks and opportunities.
Proven ability to influence cross-functional teams and present complex data concepts to stakeholders.
Strong accountability, teamwork, and interpersonal skills.
Experience in data management, data analytics, or technical product management.
Bachelor’s degree preferably in computer science, information systems, marketing, communications, engineering, or related field.
Experience working with onshore/offshore team model.
Experience managing a Salesforce Sales Cloud environment and a deep understanding of various Salesforce Marketing Cloud components and the interconnectedness of those products.

Benefits

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement*

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data collectiondata qualitydata pipeline managementdata validationdata deduplicationdata analysisdata modelingAgile methodologySalesforce Sales CloudSalesforce Marketing Cloud

Soft Skills

customer focuscreativitystrategic thinkingteam managementcross-functional collaborationinfluencing skillsinterpersonal skillsaccountabilityproblem-solvingcommunication