Build, mentor, and inspire a high-performing team of product consultants and specialists by providing clear direction, coaching, and professional development opportunities.
Set clear objectives, monitor team and product KPIs, and ensure accountability for results.
Lead enterprise-wide CSC implementation, driving change management and user adoption across all regions for both business unit and agency employees.
Collaborate with the CSC Strategist and Program Manager to align process changes with business strategy and communicate updates, while funneling prioritized user feedback to the Content Systems Product Manager to inform future improvements.
Guide end users through process changes by delivering comprehensive training programs, demos, and job aids to educate marketing teams and other stakeholders on CSC best practices.
Address user issues and questions working with technical teams when necessary to troubleshoot problems to minimize disruption and user frustration.
Promote standardization by championing CSC best practices and ensuring adherence to aligned governance processes for content operations.
Lead the planning and execution of change management and communication strategies for the CSC rollout to all business units.

Requirements

Bachelor’s degree preferably in Marketing, Communications, Business, Information Systems, or a related field.
Experience as a people leader or manager, with a proven track record of developing and empowering teams.
Substantial experience in marketing operations and content creation with a deep understanding of marketing workflows and content lifecycle.
Strong interest in supporting governance, compliance, and process standardization.
Detail-oriented, well-organized, and accountable, with the ability to maintain accuracy and consistency across multiple projects.
Proven experience leading change management efforts and rolling out training plans for process improvements or system implementations.
Excellent oral and written communication skills, with the ability to tailor messaging for diverse audiences.
Experience building and communicating the rationale behind requested changes while confidently challenging proposals that do not align with the broader CSC strategy.
Demonstrated ability to collaborate effectively across multiple teams and functions.
Exceptional interpersonal skills with the capability to handle sensitive, emotional, or potentially controversial situations effectively, particularly during periods of change management.
Familiarity with Product Information Management (PIM) or Content Management Systems (CMS) and the Adobe Marketing Products (Workfront, Frame.io, AEM Assets, and Firefly Services).
Previous experience shaping future strategy by linking high-level business goals to the operational changes required to achieve them.
Maintain flexibility while staying positive and encouraging when strategy or roadmap shifts create new challenges for users.
Formal change management training or certification and experience acting as a change manager.
Solid understanding of Caterpillar policies, standards, procedures, business model, and marketing strategies.
Proficiency in Microsoft tools including Word, Excel, Teams, PowerPoint, and Azure DevOps.
Demonstrated ability to work cross-functionally with a global team across multiple different business units.

Benefits

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing operationscontent creationchange managementtraining program developmentprocess standardizationgovernancecontent lifecycle managementuser adoption strategiescross-functional collaborationproject management

Soft Skills

team leadershipmentoringcommunicationinterpersonal skillsdetail-orientedorganizational skillsaccountabilityflexibilityproblem-solvingemotional intelligence

Certifications

Bachelor's degreechange management training or certification