Senior Marketing Communications Consultant
Caterpillar Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Irving • Texas • United States
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Salary
💰 $128,470 - $192,710 per year
Job Level
About the role
- Strategic Analysis and Alignment: Analyze business objectives and opportunities to develop and align marketing strategies for P&E segments and On-Highway Truck, ensuring they are both impactful and aligned with our goals.
- Campaign Development and Execution: Create and execute compelling marketing campaigns that resonate with our target audiences and drive engagement.
- Performance Metrics: Establish and monitor metrics to evaluate the effectiveness of existing marketing strategies, and suggest necessary interventions for continuous improvement.
- Product-Specific Content: Develop product-specific content that aligns with industry needs and showcases our advantage.
- Effective Communication: Maintain open and effective communication within the Cat Reman Aftermarket Sales and Marketing department, ensuring alignment with changing organizational scenarios. Foster and grow communications with partner business units and dealers.
- Budget Management: Develop and manage budgets effectively to execute aligned marketing efforts. Partner with Industry marketing teams to maximize available budget collaboratively.
- Innovative Thinking & Marketing Enablement: Seek to understand the why behind business objectives and customer needs, bring forward new ideas, and leverage tools such as Workfront, Adobe Express, and Allocadia to enable more effective planning, execution, and measurement of integrated marketing strategies.
Requirements
- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
- Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
- Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
- Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Benefits
- Medical, dental, and vision coverage
- Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
- 401k savings plan
- Health savings account (HSA)
- Flexible spending accounts (FSAs)
- Short and long-term disability coverage
- Life Insurance
- Paid parental leave
- Healthy Lifestyle Programs
- Employee Assistance Programs
- Voluntary Benefits (Ex. Accident, Identity Theft Protection)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic analysiscampaign developmentperformance metricscontent developmentbudget managementmarketing enablementcustomer solutionsvendor managementpromotional techniquesmarketing communications
Soft Skills
customer focuscollaborationcreativityeffective communicationrelationship managementstrategic thinkinginnovative thinking