Senior Content Strategist
Caterpillar Inc.
full-time
Posted on:
Location Type: Office
Location: Chicago • Illinois • United States
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Salary
💰 $128,470 - $192,710 per year
Job Level
About the role
- Lead content discovery and planning for comprehensive site refreshes, ensuring the right activities are prioritized to uncover user needs and business priorities
- Present and deliver UX content recommendations built on research and data to a diverse set of partners and stakeholders
- Develop UX content guidance for web, including concept models, content requirements, ecosystem maps, content priority guides, wireframes, content matrices, and more
- Define enterprise content standards for web, email, paid media, and AI that empower distributed teams to plan, create, and optimize high-impact content
- Develop and maintain documentation that enables teams to activate and adhere to enterprise guidelines
- Represent an informed content POV during collaborative, cross-functional working sessions
- Roll out content guidance to business units, content authors, and marketers across the organization with training sessions
- Establish content success metrics and use insights to improve performance, engagement, and customer experience
- Provide thought leadership on modular content strategy, metadata usage, GEO content strategy, and emerging digital content methodologies
Requirements
- Proven experience in UX content strategy, UX writing, content design, enterprise content management, content systems architecture, information architecture, or related fields.
- Proven experience with discovery, content audits, standards ideation, and content governance
- Experience with large scale experience redesigns for complex, content-heavy digital experiences.
- Demonstrated experience with UX, brand, accessibility, GEO, and SEO best practices
- Strong applied understanding of customer journeys, digital channels, content performance metrics, and personalized content experiences.
- Proven track record of building cross-functional relationships and partnerships
- Experience with content design system documentation, metadata and taxonomy, and content modeling, and modular content strategy is a plus.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
UX content strategyUX writingcontent designenterprise content managementcontent systems architectureinformation architecturecontent auditscontent governancecontent modelingmodular content strategy
Soft Skills
cross-functional relationshipsthought leadershipcollaborationcommunicationtraining