Caterpillar Inc.

Marketing Project Lead

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: Mossville • Illinois • Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $128,470 - $192,710 per year

Job Level

Senior

About the role

  • Develop and maintain a cohesive technology brand architecture that clarifies solution positioning across the portfolio.
  • Define customer-centric messaging frameworks that clearly communicate what each technology does, who it is for, and the outcomes it delivers.
  • Drive strategic recommendations for technology naming conventions, solution grouping, and portfolio storytelling to improve customer understanding.
  • Lead change management planning to support adoption of new brand structures across internal teams, dealers, and global regions.
  • Establish brand governance models, decision rights, and approval workflows to ensure consistency and scalability.
  • Partner with product, sales, digital, and regional marketing teams to guide implementation of brand standards across campaigns, tools, and platforms.
  • Develop implementation roadmaps that translate brand strategy into executable deliverables across the enterprise.
  • Ensure alignment between technology branding, go-to-market strategy, and long-term technology growth objectives.
  • Support general marketing initiatives such as trade shows, MarComm content development (websites, videos, salesgrams) and ad hoc marketing projects.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Background in B2B marketing, preferably within industrial, technology, or equipment industries.
  • Proven experience in developing and execution of strategic branding strategy projects.
  • Familiarity with change management methodologies supporting organizational transformation.
  • Experience working within a multinational, matrixed organization.
  • Exposure to dealer or channel-based business models strongly preferred.
Benefits
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
branding strategycustomer-centric messagingchange managementimplementation roadmapsmarketing communicationssolution positioningportfolio storytellingbrand governancedecision rightsapproval workflows
Soft Skills
strategic thinkingcollaborationcommunicationleadershiporganizational skillsadaptabilityproject managementcustomer understandingteamworkproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business