Caterpillar Inc.

Marketing Communications Consultant

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: Irving • Illinois • Texas • United States

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Salary

💰 $97,530 - $146,290 per year

About the role

  • Create comprehensive communications plans for new services development projects
  • Lead internal and dealer communications
  • Manage monthly internal newsletters and all employee meetings
  • Coordinate training and team events
  • Deepen your understanding of customer segments, marketing tactics, and industry needs
  • Create and monitor metrics to review the effectiveness of existing communication tactics
  • Maintaining effective communications with the marketing department to align on the overall marketing and communication services strategy

Requirements

  • Customer Focus: Working knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  • Collaborating: Working knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
  • Creativity: Working knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
  • Effective Communications: Working knowledge and understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
  • Relationship Management: Working knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  • Promotion and Marketing Communications: Working knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
  • Ability to translate strategy into actionable communication plans
  • Bachelors degree
  • Industry experience
  • Ability to coach, mentor, and influence others on new technologies, equipment applications, and marketing/communication methods
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
communications planscustomer segmentationmarketing tacticsmetrics monitoringpromotional techniquesmarketing communicationtraining coordinationevent managementnewsletter managementcommunication strategy
Soft Skills
customer focuscollaborationcreativityeffective communicationrelationship managementcoachingmentoringinfluencingproblem-solvingteamwork
Certifications
Bachelor's degree