
Marketing Cloud Technical Team Lead
Caterpillar Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Peoria • Colorado • Illinois • United States
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Salary
💰 $128,470 - $208,770 per year
Job Level
Tech Stack
About the role
- Competent to perform all Marketing Cloud development and administration assignments without close supervision; normally assigned the more complex aspects of platform and journey work.
- Lead and mentor a team of Marketing Cloud specialists, fostering collaboration, accountability, and continuous improvement.
- Guide the design, development, and optimization of customer journeys, ensuring alignment with business goals and best practices.
- Oversee administration, configuration, and governance of the Marketing Cloud instance, ensuring stability, scalability, and compliance.
- Communicate with stakeholders to direct development, debugging, and testing of Marketing Cloud solutions for accuracy, integrity, and completeness.
- Perform integrated testing and acceptance testing of components, ensuring timely, quality results.
- Maintain high standards of technical quality within the team by establishing good practices and habits.
- Identify and encourage areas for growth and improvement within the team.
- Partner with marketing, IT, analytics, and business stakeholders to deliver integrated solutions.
Requirements
- Bachelor’s degree from an accredited college or university in Computer Science, Information Systems, Marketing Technology, or related field or equivalent working experience.
- Digital marketing technology experience
- Deep expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, Email Studio).
- Experience designing, developing, deploying, and maintaining marketing technology solutions at scale.
- Experience with Marketing Cloud Connect and Data warehouse integrations
- Strong knowledge of application architectural patterns (e.g., microservices, event-driven).
- Experience deploying solutions using CI/CD tools such as Jenkins, Azure DevOps, or equivalent.
- At least three years of deploying and maintaining solutions using public clouds such as AWS or Azure.
- Working within an Agile framework (ideally Scrum).
- Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer, Administrator) preferred.
- Strong analytical skills and ability to work under pressure and within time constraints.
- Demonstrated leadership on medium to large-scale projects impacting strategic priorities.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
Salesforce Marketing CloudJourney BuilderAutomation StudioContact BuilderEmail StudioMarketing Cloud ConnectData warehouse integrationsCI/CD toolsJenkinsAzure DevOps
Soft Skills
leadershipmentoringcollaborationaccountabilitycontinuous improvementcommunicationanalytical skillsworking under pressuretime managementteam growth
Certifications
Salesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud ConsultantSalesforce Marketing Cloud DeveloperSalesforce Marketing Cloud Administrator