Define and implement an enterprise cross-platform digital content strategy that ensures marketing content is always relevant, optimized based on customer behavior and analytics, and accurately curated for developing technology.
Lead discovery of content-heavy experiences, selecting appropriate methods (i.e., content audits, gap analyses, or analytics analysis) to identify opportunities and provide strategic recommendations to elevate content quality and effectiveness.
Develop and maintain global content standards, frameworks, patterns, and documentation to drive content quality, consistency and performance.
Create content pillars, define editorial direction, and craft standards for content types, page templates, and components aligned to customer journey needs and marketing objectives.
Partner with Business Units, the Global Brand Team, and Platform teams to align content initiatives with enterprise priorities and platform needs and capabilities.
Support the rollout of new content frameworks, tools, and standards.
Socialize strategies and support business units, content authors, and marketers across the organization with training, enablement, and best-practice adoption.
Establish content KPIs and success metrics in partnership with analytics teams.
Use insights to improve content performance, engagement, and customer outcomes.
Provide thought leadership on modular content strategy, metadata usage, emerging digital content trends, tools and methodologies such as AIO/GEO Content Strategy.
Review content for alignment to strategy, brand, accessibility, and SEO best practices.

Requirements

Bachelor's degree in Marketing, Business, Digital, or a related field.
Proven experience in digital content strategy, digital marketing, UX writing, content design, enterprise content operations and management, content systems architecture, or related fields.
Proven experience with end-to-end content strategy for large scale experience redesigns for complex, content-heavy digital experiences.
Progressively complex marketing and digital experience, including digital content planning, user journeys, SEO/GEO, and analytics.
Strong applied understanding of customer journeys, digital channels, content performance metrics, and personalized content experiences.
High degree of organization and meticulousness to ensure comprehensive recommendations, content accuracy, and adherence to brand guidelines.
Proven track record of building cross-functional relationships and partnerships with SEO/GEO, UX, CX, analytics, marketing technology teams, and key stakeholders.
Excellent written, verbal, and presentation skills.
Experience with CMS platform Adobe Experience Manager (AEM), CCMS platforms, and modular content strategy is a plus.
Experience with content design system documentation, metadata and taxonomy, and content modeling is a plus.
Strong understanding of marketing automation tools, Salesforce Marketing Cloud is a plus.

Benefits

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

digital content strategycontent auditsgap analysesanalytics analysiscontent performance metricsSEOGEOcontent designcontent systems architecturemodular content strategy

Soft skills

organizationmeticulousnesscross-functional relationshipspartnership buildingwritten communicationverbal communicationpresentation skills

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Digital