Senior Marketing Technology Consultant – Channel Strategy, Enablement
Caterpillar Inc.
full-time
Posted on:
Location Type: Office
Location: Chicago • Illinois • North Carolina • United States
Visit company websiteExplore more
Salary
💰 $128,470 - $192,710 per year
Job Level
Tech Stack
About the role
- Define the purpose, strengths, and limitations of each marketing cloud channel (e.g., Email, WhatsApp, Mobile/SMS, Push, Web/Personalization, Advertising) for Caterpillar
- Establish clear guidelines for when and where each channel should be used, how it complements other channels, and where it should not be applied
- Act as a strategic advisor to marketing leadership, campaign teams, and technology partners
- Facilitate alignment discussions and working sessions focused on channel purpose, capability, and outcomes
Requirements
- Experience in digital marketing, CRM, or marketing technology strategy
- Strong understanding of common marketing channels and their functional roles within enterprise marketing ecosystems
- Experience defining channel strategies, operating models, or governance frameworks
- Ability to translate business goals into clear, channel-level strategic guidance
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingCRMmarketing technology strategychannel strategiesoperating modelsgovernance frameworks
Soft skills
strategic advisorfacilitationalignment discussionscommunication