Caterpillar Inc.

Marketing Manager – Sales Funnel

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: Dallas • Illinois • Texas • United States

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Salary

💰 $159,120 - $238,680 per year

About the role

  • Identify key capabilities to support end-to-end sales funnel management process.
  • Continuous improvement with our dealer partners on governance of all business opportunities.
  • Operational evaluation with dealer Prioritized Service Event(s) (PSE) and Prime Product funnel management for all segments.
  • Collaborate with Construction Industries (CI), Power & Energy (P&E), Resource Industries (RI), and Cat Digital to deliver on PSE targets and Prime Product participation rate.
  • Cross collaboration with partner divisions and dealers to win in the digital and physical customer experience.
  • Management of a passionate, engaged and fun team.
  • Other duties as assigned by Caterpillar management from time-to-time.

Requirements

  • Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  • Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
  • Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  • Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
  • Bachelor’s degree, or equivalent years of professional, job-related experience.
  • Previous work experience with Caterpillar dealers in the Sales, Operations, or Marketing space.
  • Strong project management experience to facilitate team collaboration and guide projects to completion.
  • Previously demonstrated experience in a staff role that required management of multiple projects and senior leadership report-outs.
Benefits
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
project managementsales funnel managementoperational evaluationgovernancecustomer solutionsPSE targetsPrime Product participation rate
Soft Skills
customer focuscreativityeffective communicationsrelationship managementstrategic thinkingteam management
Certifications
Bachelor’s degree