Caterpillar Inc.

Marketing Manager – Sales Funnel

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: Dallas • Illinois, Texas • 🇺🇸 United States

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Salary

💰 $159,120 - $238,680 per year

Job Level

Mid-LevelSenior

About the role

  • Identify key capabilities to support end-to-end sales funnel management process.
  • Continuous improvement with our dealer partners on governance of all business opportunities.
  • Operational evaluation with dealer Prioritized Service Event(s) (PSE) and Prime Product funnel management for all segments.
  • Collaborate with Construction Industries (CI), Power & Energy (P&E), Resource Industries (RI), and Cat Digital to deliver on PSE targets and Prime Product participation rate.
  • Cross collaboration with partner divisions and dealers to win in the digital and physical customer experience.
  • Management of a passionate, engaged and fun team.
  • Other duties as assigned by Caterpillar management from time-to-time.

Requirements

  • Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  • Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
  • Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  • Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
  • Bachelor’s degree, or equivalent years of professional, job-related experience.
  • Previous work experience with Caterpillar dealers in the Sales, Operations, or Marketing space.
  • Strong project management experience to facilitate team collaboration and guide projects to completion.
  • Previously demonstrated experience in a staff role that required management of multiple projects and senior leadership report-outs.
Benefits
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
project managementsales funnel managementoperational evaluationgovernancecustomer solutionsPSE targetsPrime Product participation rate
Soft skills
customer focuscreativityeffective communicationsrelationship managementstrategic thinkingteam management
Certifications
Bachelor’s degree