Senior Marketing Communications Consultant
Caterpillar Inc.
full-time
Posted on:
Location Type: Office
Location: Cary • Illinois, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $126,000 - $189,000 per year
Job Level
Senior
About the role
- Analyze the business objective and opportunities to develop and align the marketing strategies.
- Conduct market/competitive research to identify new opportunities and industry trends.
- Establish metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement.
- Maintain effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.
- Lead in development of promotional campaigns strategies, content, and follow through
Requirements
- Extensive experience in promotional marketing in heavy machinery segments
- Experience with Building Construction Products or/and Construction Industries business units
- Demonstrates effective communications in managing relationships with partners including vendors and peers
- Degree in marketing or similar field
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement*
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
promotional marketingmarket researchcompetitive researchmarketing strategymetrics analysis
Soft skills
effective communicationrelationship managementleadership
Certifications
degree in marketing