Caterpillar Inc.

Digital Marketing Account Manager

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: Cary • Illinois, North Carolina, Texas • 🇺🇸 United States

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Salary

💰 $126,000 - $189,000 per year

Job Level

Mid-LevelSenior

About the role

  • Primary Liaison: Serve as the main point of contact between Caterpillar and the dealer, ensuring clear and consistent ongoing communication.
  • Dealer Onboarding: Lead and manage the dealer onboarding process, ensuring efficient and effective preparation for digital marketing initiatives.
  • Cadence Management: Facilitate structured bi-weekly (or weekly) meetings with dealers that employ consistent review frameworks to evaluate project progress, discuss upcoming requirements, and proactively assign action owners and deadlines.
  • Use Case/Journey and Segment Alignment: Collaborate with dealers to align use cases/journeys and customer segments that maximize impact and relevance.
  • Target Setting: Establish and track performance targets for the use cases, ensuring alignment with overall goals and milestones.
  • Sales Funnel Oversight: Engage with the dealer to review their sales funnel based on leads from the use cases, ensuring leads are managed and followed through to conversion.
  • Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns across platforms such as social media, email, WhatsApp, SMS and search engines.
  • Data Analysis: Analyze campaign performance data to identify trends, measure success, and make data-driven decisions to improve future results.
  • Reporting: Engage with OnPoint team to generate and present detailed reports on campaign performance, including key metrics and insights, to clients and internal stakeholders.
  • Team Collaboration: Work closely with team members such as designers, copywriters, internal technology leads, and analysts to ensure a cohesive and effective marketing approach.
  • Milestone Tracking: Collect and track status of all project milestones to provide transparency to dealer and internal teams.
  • Collect Dealer Feedback: Capture and incorporate feedback from the dealer, addressing their needs and concerns.
  • Continuous Improvement: Document and share lessons learned to contribute to ongoing process improvement and knowledge sharing.

Requirements

  • Customer Focus: Deep understanding of dealer/customer needs, with a commitment to delivering tailored solutions and exceeding expectations.
  • Digital Marketing: Advanced knowledge of digital marketing platforms, marketing automation, and data analytics.
  • Effective Communications: Strong verbal and written communication skills, including the ability to present complex information clearly.
  • Relationship Management: Building and maintaining strong dealer relationships is essential. Being a trusted advisor to the dealer, understanding their needs, and providing tailored solutions.
  • Strategic Thinking: Ability to see the big picture, align initiatives with organizational goals, and drive long-term success.
  • Marketing & Channel Strategy / Marketing & Campaign Planning: Experience in developing and executing marketing strategies, managing multi-channel campaigns, and aligning marketing efforts with business objectives.
  • Experience with Martech (Marketing Technology) / Digital Marketing Platforms: Proficiency with Martech platforms (CRM, automation, analytics) and hands-on campaign management (Salesforce, HubSpot, Marketo, etc.) or similar, including campaign setup, execution, optimization, and reporting.
  • Dealer-Facing Experience: Proven track record of working directly with dealers or channel partners, understanding their unique needs, and building strong, collaborative relationships.
Benefits
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement * These benefits also apply to part-time employees

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingdata analysiscampaign managementmarketing automationperformance trackinguse case alignmentsales funnel managementreportingproject milestone trackingcontinuous improvement
Soft skills
effective communicationcustomer focusrelationship managementstrategic thinkingteam collaborationproblem-solvingfeedback incorporationadaptabilityleadershiporganizational skills