Catena

Marketing Operator

Catena

full-time

Posted on:

Origin:  • 🇲🇽 Mexico

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Job Level

JuniorMid-Level

About the role

  • Oversee digital marketing operations and ensure content flows from creation to customer engagement and sales
  • Manage AI tools to repurpose athlete videos into multiple formats for TikTok, YouTube Shorts, ads, and other platforms
  • Schedule and test content performance using Metricool and Later.com to maximize reach
  • Generate copy and caption variants using ChatGPT/Jasper and review AI outputs for brand consistency
  • Build and maintain community automation and DM flows using ManyChat and Klaviyo to capture leads and enable follow-ups
  • Create and send Klaviyo email marketing campaigns (2 branded emails per month) and plan seasonal promotions
  • Manage content library, coordinate uploads, and track athlete content delivery and performance against deadlines
  • Connect content to DM flows and Klaviyo email/SMS funnels to drive sales
  • Perform light marketplace maintenance on Amazon Seller Central and Walmart Seller Center (~1 hr/week each): monitor ad spend, check ASINs/SKUs, verify listings, monitor reviews, check fulfillment, run light promotions
  • Support CEO content promotion for podcasts, YouTube, and founder-led content targeting 35–55 demographic
  • Collaborate with remote teams via standard tools (Slack/Zoom/Email) and report to CEO/marketing leads as needed

Requirements

  • 2–3 years of experience in digital marketing, e-commerce operations, or marketing coordination
  • Proficiency with AI-powered marketing tools (OpusClip, Descript, Jasper, ChatGPT, ManyChat, Metricool, Later.com, Captions.ai, CapCut)
  • Hands-on experience with email marketing platforms (preferably Klaviyo)
  • Basic knowledge of Amazon Seller Central and Walmart Marketplace operations
  • Strong organizational skills to manage a content library and track multiple deliverables
  • Excellent attention to detail for reviewing AI-generated content and ensuring brand consistency
  • Understanding of sales funnels and how to connect content, DMs, email/SMS, and promotions into revenue
  • Strong communication skills for direct collaboration with leadership (CEO, marketing leads, athlete managers)
  • Highly proactive and able to work independently in a remote environment
  • Adaptable, willing to learn and optimize new AI tools
  • Comfortable balancing creative brand work with operational detail
  • Results-driven, focused on turning content into measurable growth and sales
  • Nice to have: Experience in sports, fitness, or lifestyle brands; familiarity with influencer marketing and UGC campaigns; previous work in startup or lean marketing teams
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