Catena

Email Marketing Manager

Catena

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Drive user activation, engagement, and revenue through automated lifecycle email programs.
  • Increase retention and conversion by designing and optimizing end-to-end customer journeys.
  • Provide actionable insights from email performance to influence Product and Growth strategy.
  • Establish email as a core communication channel that reflects a polished, human, and cohesive brand voice.
  • Streamline email marketing processes for efficiency, accuracy, and scalability.
  • Core Responsibilities**Lifecycle Infrastructure & Orchestration – 40%**
  • Own and manage the ESP and CRM stack, ensuring smooth integration with product data.
  • Build and maintain dynamic user segments based on behavioral and usage data.
  • Maintain list hygiene and compliance with GDPR, CAN-SPAM, and related regulations.
  • Architect end-to-end automated journeys: Welcome, Onboarding, Activation, Nurture, Upsell, and Win-back flows.
  • **Lifecycle Strategy & Optimization – 30%**
  • Define and execute lifecycle strategy across the full user funnel.
  • Identify friction points and design targeted interventions to improve activation and retention.
  • Run A/B tests on subject lines, timing, layouts, messaging, and CTAs.
  • Monitor key performance metrics and translate results into actionable recommendations for Product and Growth teams.
  • **Campaign Execution & Creative – 30%**
  • Design, write, and build high-quality, visually compelling emails aligned with brand standards.
  • Own newsletters, product updates, feature launches, and community communications.
  • Ensure proper rendering across devices and inbox providers.
  • Customize and troubleshoot email templates using HTML/CSS as needed.

Requirements

  • Must-Haves (Required)
  • - 3–5+ years of experience in Lifecycle Marketing, CRM, or Email Marketing.
  • - Proven track record of building automated lifecycle journeys from scratch in PLG SaaS or B2C environments.
  • - Strong experience with modern ESPs and marketing automation platforms (e.g., Customer.io, Braze, Iterable, Autopilot).
  • - Proficiency with data segmentation, triggers, and event-based workflows.
  • - Strong analytical skills with familiarity in Mixpanel, Amplitude, or Google Analytics.
  • - Excellent copywriting skills with a human, engaging tone.
  • - Working knowledge of HTML/CSS for email customization.
  • Nice-to-Haves (Preferred)
  • - Hands-on experience with generative AI or creative tools.
  • - Familiarity with Figma, Photoshop, or similar design platforms.
  • - Experience in early-stage or fast-scaling startup environments.
  • - Ability to operate independently with minimal existing process.
  • - Basic SEO knowledge as it applies to email campaigns.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
lifecycle marketingCRMemail marketingautomated lifecycle journeysdata segmentationevent-based workflowsHTMLCSSA/B testingemail performance analysis
Soft Skills
analytical skillscopywritingcommunicationindependencecreativity