Copywriter
Catena
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇵🇭 Philippines
Visit company websiteJob Level
JuniorMid-Level
About the role
- Write high-converting ad copy for paid platforms across formats
- Develop multiple ad variations for structured A/B testing
- Craft compelling headlines, hooks, and calls-to-action
- Align ad messaging with landing page intent and funnel stage
- Optimize copy based on performance insights and platform best practices
- Write conversion-focused landing and sales page copy
- Develop clear value propositions, headlines, and benefit-driven sections
- Create CTAs that motivate action and reduce friction
- Support testing initiatives to improve conversion rates
- Collaborate with designers to ensure copy and visuals work together
- Write promotional emails, announcements, and lifecycle sequences
- Develop subject lines and body copy optimized for opens and clicks
- Create segmented messaging for different audiences and funnel stages
- Balance promotional messaging with value-driven content
- Iterate on email copy based on engagement and conversion data
- Write product descriptions highlighting benefits, use cases, and value
- Develop positioning statements, taglines, and product messaging
- Support upsell, cross-sell, and launch copy initiatives
- Ensure clarity and expectation-setting to support conversion quality
- Maintain consistent brand voice across channels
- Create brand messaging frameworks and positioning statements
- Write website copy and foundational brand content
- Adapt tone and messaging for different audiences and platforms
- Edit and refine copy for clarity, tone, and conversion focus
- Optimize existing copy based on performance data
- Collaborate with marketers, designers, and stakeholders on messaging
- Stay current on copywriting, conversion, and persuasion best practices
Requirements
- 1–2+ years of professional copywriting experience focused on conversion-driven work
- Strong portfolio demonstrating persuasive, results-oriented copy
- Excellent command of written English with attention to detail
- Understanding of persuasion principles and conversion-focused frameworks
- Ability to write concise, compelling short-form copy
- Comfort iterating copy based on performance data and feedback
- Proven ability to work independently in a remote environment
- Nice-to-Haves (Preferred)
- Experience writing for B2B SaaS, e-commerce, DTC, or fintech brands
- Agency or multi-client copywriting background
- Experience with long-form sales pages, VSLs, or UX copy
- Familiarity with A/B testing and conversion rate optimization principles
- Exposure to SEO fundamentals or funnel-based copywriting**
Benefits
- Competitive Salary: Based on experience and skills
- Remote Work: Fully remote — work from anywhere
- Generous PTO: In accordance with company policy
- Direct Mentorship: Access to global industry leaders
- Learning & Development: Continuous growth resources
- Global Networking: Work with international teams
- Health Coverage (Philippines only): HMO after 3 months (full-time)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingA/B testingconversion rate optimizationSEOpersuasion principlesshort-form copylong-form sales pagesUX copyemail copywritingvalue propositions
Soft skills
attention to detailindependent workcollaborationiteration based on feedbackadaptabilitycommunicationcreativityproblem-solvingtime managementbrand consistency