Growth & Content Marketing Specialist – Developer Infrastructure SaaS
Catena
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇴 Colombia
Visit company websiteJob Level
Junior
About the role
- Drive measurable organic growth through content and SEO initiatives.
- Optimize performance across digital channels, improving CTRs, engagement, and conversion rates.
- Enhance visibility of developer-focused products through high-quality content creation and amplification.
- Contribute to the company’s overall growth strategy by providing actionable insights and data-driven recommendations.
- Strengthen the company’s technical thought leadership in the AI and machine learning developer community.
- Conduct keyword research and optimize content for search intent and discoverability.
- Improve on-page SEO, internal linking, and overall content structure.
- Track keyword rankings, organic traffic, and content performance metrics.
- Support backlink development and content amplification initiatives.
- Monitor content and growth KPIs using analytics dashboards.
- Run experiments to improve CTRs, engagement, and conversion rates.
- Synthesize insights and present recommendations to stakeholders.
- Continuously refine growth strategies based on performance data.
- Plan, create, and publish high-quality content across blogs, landing pages, email, and social channels.
- Translate growth objectives into clear content themes and editorial calendars.
- Ensure all content aligns with brand voice, positioning, and SEO best practices.
- Produce technical, developer-focused content in collaboration with internal teams.
- Manage content distribution across owned and earned channels.
- Repurpose content for social platforms, newsletters, and community spaces.
- Identify growth opportunities through partnerships, communities, and emerging channels.
- Test and iterate on messaging to improve reach and engagement.
Requirements
- 1+ years of experience in growth, marketing, content, or strategy roles.
- Hands-on experience with SEO and content optimization.
- Strong writing and editing skills, including comfort with technical topics.
- Ability to analyze performance data and translate insights into action.
- Demonstrated interest in technology or basic programming experience.
- Experience in SaaS, B2B technology, or developer-focused products.
- Familiarity with content-led or product-led growth models.
- Exposure to CRO, experimentation, or paid media testing.
- Experience working in fast-paced startups or scale-ups.
- Must-Haves (Required):
- Google Analytics, Mixpanel, PostHog, Google Search Console, Ahrefs, SEMrush, CMS platforms (Webflow, Framer, or similar), documentation and async communication tools
- Nice-to-Haves (Preferred):
- A/B testing or experimentation platforms, content distribution or newsletter tools
Benefits
- - **Competitive Salary:** Based on experience and skills
- - **Remote Work:** Fully remote—work from anywhere
- - ** Performance Bonus:** Based on data accuracy, reporting timeliness, and overall sales efficiency
- - ** Team Incentives:** Recognition for maintaining 100% CRM hygiene and on-time reporting
- - ** Generous PTO:** In accordance with company policy
- - ** Health Coverage for PH-based talents:** HMO coverage after 3 months for full-time employees
- - **Direct Mentorship:** Guidance from international industry experts
- - **Learning & Development:** Ongoing access to resources for professional growth
- - **Global Networking:** Connect with professionals worldwide
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOcontent optimizationkeyword researchon-page SEOcontent structuredata analysisA/B testingCROcontent creationtechnical writing
Soft skills
strong writing skillsediting skillsanalytical skillscommunication skillscollaborationstrategic thinkingcreativityadaptabilityproblem-solvinginsight synthesis