Copywriter

• Write and edit polished, high-quality copy for websites, blogs, email newsletters, and social media.
• Maintain a consistent, inclusive, and warm brand tone across all digital touchpoints.
• Tailor messaging for diverse audiences navigating the homebuilding process.
• Ensure clarity, empathy, and emotional resonance across all content formats.
• Translate construction processes and technical terminology into clear, digestible guides and FAQs.
• Create educational content that empowers buyers to make informed decisions.
• Collaborate with project managers to ensure accuracy and clarity across technical materials.
• Support long-form content that demystifies homebuilding terminology and steps.
• Partner with marketing and social media teams on creative campaigns that drive engagement and lead generation.
• Develop concepts that resonate with families across various demographic groups.
• Support multimedia content through scriptwriting and campaign-aligned storytelling.
• Brainstorm ideas that strengthen brand visibility and community engagement.
• Manage and maintain a content calendar aligned with product launches, events, and industry trends.
• Ensure timely delivery of assets for digital channels.
• Coordinate content needs with cross-functional teams.
• Track content timelines and prioritize tasks efficiently.
• Implement SEO best practices across all content formats.
• Conduct keyword research and optimize copy to support organic ranking goals.
• Monitor content performance analytics and iterate based on insights.
• Apply on-page optimization strategies to improve visibility and traffic.
• Conduct interviews with homeowners and clients for narrative-driven testimonials.
• Write case studies that highlight key milestones of custom homebuilding journeys.
• Humanize buyer experiences through storytelling that builds trust.
• Produce brochures, one-pagers, and email templates for the sales team.
• Ensure content clearly communicates value propositions and product offerings.
• Support the sales funnel with audience-appropriate messaging.

Copywriter, Content Creator – Real Estate, Homebuilding

Content Writer / Copywriter