SEO Marketing

• Drive Catena Media’s outreach SEO growth through high-quality, data-driven link-building strategies.
• Develop and implement scalable outreach strategies emphasizing editorial placements, digital PR, and brand-led link acquisition.
• Monitor and react to algorithm updates affecting link signals.
• Share findings and initiate synergies with the broader SEO team and other relevant stakeholders.
• Build and maintain strong relationships with journalists, publishers, and influencers to grow Catena’s digital footprint.
• Collaborate with the Content, Product, and Social Media teams to develop linkable content assets.
• Manage monthly outreach budgets efficiently, ensuring optimal ROI.
• Oversee external agencies and freelancers to ensure compliance with Catena’s standards and Google’s quality guidelines.
• Use advanced link analysis tools to identify opportunities and track progress.
• Report regularly on progress, link velocity, domain authority growth, and the overall impact on organic performance.

SEO Outreach Specialist

AVP, Technical SEO, Generative Engine Optimization