Senior SEO Strategist
Catena
full-time
Posted on:
Location Type: Hybrid
Location: Gzira • 🇲🇹 Malta
Visit company websiteJob Level
Senior
Tech Stack
WordPress
About the role
- Plan, develop, and implement SEO strategies that align with business goals, KPIs, and the evolving search landscape
- Collaborate with the squad, ensuring that SEO takes a leading role in lead acquisition, and helps to support business goals
- Maintain technical site health, including understanding code, optimized URLs, HTTPS, mobile experience, structured data, and fast load times, meeting Core Web Vitals thresholds
- Strengthen on-page optimization through keyword research, topic clustering, content structure, internal linking, schema, and improved user intent alignment
- Ensure all product sites communicate credibility and transparency through author signals, sourcing, and topical authority
- Continuously refine inbound link strategies with ethical, relationship-based link acquisition and digital PR initiatives
- Lead audits, reporting, and recommendations to maintain organic growth across all partner properties
- Collaborate cross-functionally with Content, UX, Analytics, and Product teams to integrate SEO into all digital touchpoints
- Prioritize optimization initiatives based on ROI, revenue potential, and ranking opportunity
- Mentor SEO team members, fostering technical excellence and growth
- Have a responsive attitude towards SEO, considering the modern fast-paced setting, focusing on lead-based activity, competitor analysis, and identifying trends in the North American and other global market gambling affiliation spaces
Requirements
- Minimum 5 years of SEO or performance marketing experience
- Demonstrated ability to design and deliver SEO strategies that achieve measurable growth in rankings, traffic, and conversions
- Deep understanding of Google’s ranking systems, including Core Updates, Helpful Content, and Page Experience metrics
- Advanced knowledge of Google Analytics 4, Google Search Console, Ahrefs, Accuranker, Screaming Frog
- Experience with WordPress, Blox, or headless CMS platforms
- Familiarity with AI-assisted SEO workflows (e.g., SurferSEO, ChatGPT)
- Experience in gambling and sports betting is preferable
- Excellent leadership, communication, reporting, and data analysis skills
- Experience in affiliation preferred.
Benefits
- Flexible working arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEO strategieskeyword researchon-page optimizationlink acquisitiontechnical site healthCore Web Vitalsdigital PRcompetitor analysisdata analysisperformance marketing
Soft skills
leadershipcommunicationreportingmentoringcollaborationresponsive attitudeorganizational skillsinterpersonal skillsstrategic thinkingproblem-solving